Methodology

Cognizant commissioned Oxford Economics to design and conduct a study of 4,000 C-suite and senior executives. The survey was conducted between June 2020 and August 2020 via computer-assisted telephone interviewing (CATI). Approximately one-third of the questions were identical to those asked in the 2016 Work Ahead study, allowing us to compare responses and track shifting attitudes toward technology and the future of work.  

Respondents are from the U.S., Canada, UK, Ireland, France, Germany, Switzerland, Benelux (Belgium, Luxemburg, Netherlands), Nordics (Denmark, Finland, Norway, Sweden), Singapore, Australia, Malaysia, Japan, China, Hong Kong, India, Saudi Arabia and UAE. They represent 14 industries, evenly distributed across banking, consumer goods, education, healthcare (including both payers and providers), information services, insurance, life sciences, manufacturing, media and entertainment, oil and gas, retail, transportation and logistics, travel and hospitality, and utilities. All respondents come from organizations with over $250 million in revenue; one-third are from organizations with between $250 million and $499 million in revenue, one-third from organizations with between $500 million and $999 million in revenue, and one-third with $1 billion or more in revenue. The AI ethical leader cut is a group of respondents who believe that both AI and issues around trust and ethics will have a strong impact on the world of work by 2023.

Through our data analysis, 575 respondents were identified as part of this cut, which represents 14% of the 4,000 respondents. The group consists of respondents from various markets, industries and company sizes. In addition to the quantitative survey, Oxford Economics also conducted 30 in-depth interviews with executives, spread across the countries and industries surveyed. Interviewees exhibited a track record of using emerging technology to augment business processes. The conversations covered the major themes in this report, providing real-life case studies on the challenges faced by businesses and the actions they are taking, at a time when the coronavirus pandemic was spreading around the world and companies were formulating their strategic responses. The resulting insights offer a variety of perspectives on the changing future of work.

Respondents by geography