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Our Media & Publications
Center for the Future of Work
We provide end-to-end solutions and services to help companies capture insight from engagement to fuel innovation.
Prepare your enterprise for the future of work. Establish a social media strategy to realize the value of social business.
Enable self-regulating communities for seamless collaboration. These conversations can be mined for actionable business insights to foster product innovation, provide customer support and increase sales.
Enable and employ social concepts for an engaged and connected workforce. Avoid siloed departments and create an operationally cost‑efficient organization.
Gain control over social media communication through improved corporate reputation management. Also manage and mitigate social‑related risks to your business and stakeholders.
Retailers’ Disconnect with Shoppers is Costing Them
Cognizant commissioned Forrester Consulting to partner with it to examine the state of the retail industry in regards to digital engagement, personalization, and omni-channel fulfillment services being offered to consumers.
Aligning Value with Key Capabilities to Drive Retail Success
Cognizant commissioned study conducted by Forrester Consulting of 4600 shoppers globally. Its findings uncover a significant disconnect between what shoppers value and the experiences retailers provide.
Nine Novel Tactics for Software Product Management in the New Digital Age
High-tech companies looking to develop innovative solutions in this digital era can employ these powerful techniques based on Agile software development, user-centricity, data analysis, social media networks, KPIs, cohort analyses and more.
How Insurers Can Leverage Social and Messaging Apps to Enhance Digital Value
Insurance carriers looking to bolster their digital ROI and reach their clientele of millennials most effectively must look beyond mobile apps and online portals, into social and messaging apps. We offer a roadmap and use cases for enhancing insurers' digital presence.
MDM and Social Big Data: An Impact Analysis
By combining social big data with master data management, businesses can develop personalized products and services, anticipate customer needs and gain competitive advantage.
Harnessing Social and Mobile to Court the Digital Consumer
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Kidnap and Ransom Insurance: At an Inflection Point
By gathering and distilling meaning from the metadata that exists in the digital world, insurance carriers can mitigate risk for companies that have globe‑traveling executives.
Enterprise Social: Your Future Neural Network
Organizations can use internal social platforms to unlock their potential, break down hierarchies and foster a collaborative and open culture.
Elevating the Digital Employee Experience
To address the changing dynamic of a more digitally savvy workforce, HR organizations must tap into advanced analytics and harness 'as a service' delivery models to raise the bar on talent acquisition and development, as well as to inform new employee compensation and collaboration initiatives.
Why New‑age IT Operating Models are Necessary for Enhanced Operational Agility
IT organizations need a new operating model consisting of automated tools, refined thinking around operating discipline and more relevant talent acquisition and management strategies. This new model will not only help IT deliver tailored services to a new generation of users, but it will also unlock the vast potential of emerging digital business opportunities made possible by the quickly maturing SMAC Stack.