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Perspectives

Business Analytics in Europe: The new science of "meaning-making" emerges...

2015-09-08


Big Data is big. So big that it tends to overshadow what's really important: 'meaning-making'. The ever growing, never-ending avalanche of data is of no use unless companies can derive insights that grow revenue and reduce costs. Business analytics may not always excavate the right insights from the masses of data available. That's where the new science of meaning-making comes in.

Big Data is big. So big that it tends to overshadow what's really important: 'meaning-making'. The ever growing, never-ending avalanche of data is of no use unless companies can derive insights that grow revenue and reduce costs. Business analytics may not always excavate the right insights from the masses of data available. That's where the new science of meaning-making comes in.


Meaning makers possess sophisticated skills and can help companies reap enormous benefits in terms of revenue, lower costs and more efficient operations. Little wonder then that these skills are going to be the most sought after over the next two years.

This and other interesting trends emerged in Cognizant and Oxford Economics' survey of 300 businesses in the U.S. and Europe. The infographic below presents the top European takeaways from the survey.

 

To learn more about Business Analytics in Europe – read our white paper The Value of Signal (and the Cost of Noise): The New Economics of Meaning-Making, available on our SMAC and Future of Work Web sites. Also visit Cognizant's analytics practice for more insights.

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Business Analytics in Europe: The new science of "meaning-making" emerges…