COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.

With Aprimo, make your marketing campaigns more efficient and compliant with industry regulations

Aprimo is a leader in Marketing Resources Management (MRM) and embodies the vision of an integrated marketing with IMM (Integrated Marketing Management) for today’s marketers. The company’s Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B solution suites help marketers tear down data silos to foster greater collaboration and efficiency and stronger competitive advantage.

Aprimo solutions enable marketing automation in two areas:

  • Marketing resource management (MRM), which is geared to organizations in the healthcare, life sciences, financial services and other heavily regulated industries.
  • Multichannel campaign management (MCM), which enables marketers across all industries to streamline marketing campaigns while meeting compliance measures, as well as run complex campaigns and track attribution using Aprimo’s digital messaging services.

​​Automate marketing resources for improved collaboration

WORKING WITH COGNIZANT

As an alliance partner, Cognizant draws upon Aprimo’s proven experience in MCM and MRM to deliver enhanced marketing automation solutions to our customers. International companies running Aprimo software include:

  • 8 of the top 10 financial services providers
  • 7 of the top 10 life sciences companies
  • 4 of the top 10 telecom providers
  • 5 of the top 10 retailers

Aprimo | Business Partners | Cognizant Technology Solutions