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Aprimo is a leader in Marketing Resources Management (MRM) and embodies the vision of an integrated marketing with IMM (Integrated Marketing Management) for today’s marketers. The company’s Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B solution suites help marketers tear down data silos to foster greater collaboration and efficiency and stronger competitive advantage.
Aprimo solutions enable marketing automation in two areas:
As an alliance partner, Cognizant draws upon Aprimo’s proven experience in MCM and MRM to deliver enhanced marketing automation solutions to our customers. International companies running Aprimo software include: