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Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.

With Aprimo, make your marketing campaigns more efficient and compliant with industry regulations


Aprimo is a leader in Marketing Resources Management (MRM) and embodies the vision of an integrated marketing with IMM (Integrated Marketing Management) for today’s marketers. The company’s Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B solution suites help marketers tear down data silos to foster greater collaboration and efficiency and stronger competitive advantage.

Aprimo solutions enable marketing automation in two areas:

  • Marketing resource management (MRM), which is geared to organizations in the healthcare, life sciences, financial services and other heavily regulated industries.
  • Multichannel campaign management (MCM), which enables marketers across all industries to streamline marketing campaigns while meeting compliance measures, as well as run complex campaigns and track attribution using Aprimo’s digital messaging services.


​​Automate marketing resources for improved collaboration



As an alliance partner, Cognizant draws upon Aprimo’s proven experience in MCM and MRM to deliver enhanced marketing automation solutions to our customers. International companies running Aprimo software include:

  • 8 of the top 10 financial services providers
  • 7 of the top 10 life sciences companies
  • 4 of the top 10 telecom providers
  • 5 of the top 10 retailers


Aprimo | Business Partners | Cognizant Technology Solutions