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Omnichannel transformation requires adopting the view that breaking down boundaries is a necessity. It's not an event; rather, it's a journey.

As retailers continue to see rapid shifts in customer demands, competitors’ capabilities and available technologies, the pressure for omnichannel transformation has reached a fevered pitch. Every retailer is investing, but which capabilities are most important and how do retailers build them out?

Cognizant’s experts help retailers to find the right path to omnichannel adoption for their brand, based on their customers, competitors and physical and digital assets. Each retailer’s path is unique. It requires finding the right mix of stores, mobile, digital marketing and CRM capabilities.

CAPABILITIES

Digital Strategy and Roadmap

A digital/omnichannel strategy is a must for retailers. We create customer-focused transformation strategies that fit our clients’ organizations, with roadmaps that deliver benefits all along the way and allow ample opportunities to learn from customers.

Cross-Channel Integration

To meet customer expectations for a seamless experience across every touch point, retailers are overhauling their supply chains, site and store operations, marketing, merchandising and more. Our extensive experience in cross-channel integration (e.g. Buy online pick-up in‑store) provides a holistic approach that enables your organization to serve customers better and avoid potential pitfalls.

E‑commerce Replatforming

Retailers increasingly rely on digital channels to hit growth targets, but outdated platforms no longer serve the diverse needs such as international, microsites, responsive web design and business user controls. We partner with retailers to evaluate their options and implement the right tools, business processes and organizational changes to enable their digital commerce vision.

Product Management

Many retailers have developed into mature e-tailers focused on refining their offerings. Our Product Management experts can help retailers achieve greater growth by identifying opportunities to optimize customer experiences and e‑commerce operations.

Mobile

For all of its upside in delivering better customer experiences and more efficient retail management, mobile capabilities can also multiply overhead without measurable benefits. We help retailers focus on selecting the right platforms and designing mobile websites and apps with an eye toward meeting business goals.

International Commerce

International e‑commerce enables retailers to drive incremental sales and test new markets with relatively little capital investment. Our team partners with retailers to build global commerce capabilities that are localized to the needs of the markets served.

Digital Marketing

To drive traffic and enhance customer engagement, retailers need to better understand their customers and ensure relevant messaging across all channels. Our expansive analytics and retail experience can help retailers optimize their digital marketing, loyalty and CRM investments to yield the best returns.

Agile Delivery

The sooner retailers get new capabilities to market, the sooner they can measure impact and make refinements. Our agile delivery methodology brings together business, creative and delivery teams to create top retail experiences.

RESOURCES

Learn how Cognizant can help drive business performance through your Omnichannel transformation.

Omnichannel Overview

What matters most to a shopper is how they experience your brand, regardless of the channel. Let Cognizant help your organization create a cohesive customer experience and drive profitable revenues. 

Digital Commerce

Our retail digital commerce practice helps organizations create digital commerce efforts that are flexible, responsive and ready for the future. 

Global and Local

The best way to capture consumer mind and wallet share is through seamless, vibrant shopping experiences that go across channels.

Omnichannel - Retail E-commerce Solutions | Retail IT Consulting | Cognizant Technology Solutions