Consumer engagement is shifting from the point of sale to the point of experience. It’s no longer sufficient to simply provide convenient and accessible commerce and fulfillment options. Consumer loyalty and advocacy is won and lost through the quality of experiences provided at every stage of the shopping journey.
Digital technologies have heightened consumer expectations, created new value drivers, catalyzed industry consolidation and globalization, and removed traditional barriers to entry. Retailers that find creative and sustainable ways of combining the capabilities of both their physical and digital assets to offer curated product assortments and deliver distinctive, differentiated and personalized consumer experiences—at scale—will be the ones that ultimately prevail.
AI, voice, IoT, AR, VR, robotics—there is no shortage of technologies to power retail experiences, but many are unproven and/or require customization to drive value. Which technologies should you invest in, at what time, in what sequence, and with what underlying infrastructure?
Visit Cognizant at NRF as we explore new forms of consumer engagement through a series of interactive, immersive experiences, and the technologies that are transforming the retail landscape.
The beauty industry is entering a new era—one driven by consumer voices, unconventional experiences, and digitally enabled innovation. As indie brands generate cult-like followings and discussions of inclusivity and equity challenge the foundation of traditional players, it’s clear that incremental innovation is no longer enough to keep up.
Our Future of Beauty experience will push the boundaries of traditional retail and take the consumer seamlessly between the physical and the virtual, with technology embedded in every step of the shopping journey. Our interactive experience leverages AI, voice, 3D image scanning and robotics technology to provide a hyper-personalized shopping experience that results in beauty products that are tailored to individual consumers.
In the fashion industry, consumers are responding to retailers that provide state-of-the-art shopping experiences that are more sensory, information-rich, convenient and personalized. The lines between physical and digital are increasingly blurred, and the most innovative fashion retailers are enabling both associates and shoppers to access content and interact digitally within the store environment.
Our Future of Fashion experience seamlessly extends digital into the physical store, combining smart mirror, voice and RFID technology to transform shopping into a real-time experience that addresses shoppers’ underlying needs and preferences, when they matter most.
Grocery retail is shifting as health and wellness becomes a growing priority for many consumers. Non-GMO and organic foods have become mainstream, in response to consumer preference for healthier foods that have fewer unnatural ingredients. Consumers increasingly are more selective about their food purchases and demand more transparency from retailers. From smart shelf labels to self-checkout, technology is transforming the way consumers make decisions and shop for food.
Our Future of Grocery experience uses data to understand consumers’ needs and preferences and provides a meaningful in-store experience that is tailored to their well-being.
There’s plenty of room in the digital economy for traditional retailers, if they shift focus from products to experiences, blending physical and digital to offer personalized shopping experiences.DOWNLOAD NOW
Imagine the future of beauty through a human-futures lens. We identify and outline
the many shifts occurring in the world of beauty—and how to make sense of them—we
use applied foresight to build tomorrow’s future, today.
In grocery retail, the change we see happening today may have a significant impact on tomorrow. We explore at least 12 patterns of significant change to be considered when charting the possible forms of grocery retail the future may take.DOWNLOAD NOW
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