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Learn how AI can play an important role in staying relevant and how you can seize business opportunities in the future.

Create Content that Generates Results

Create Content that Generates Results

To maximize revenues, you’ve got to keep viewers coming back. Streaming content went mainstream in 2020, and now the key is to monetize investments. By optimizing content value chains to minimize churn, our end-to-end approach opens the door to success. We partner on everything from content and distribution to presentation and growth.

Data and AI usage in the media and entertainment sector is less about personalization and more about relevance.

Kanti KopalleHead of Media & Entertainment Netherlands, Cognizant

Latest Thinking

  • Five Ways Media Companies Can Generate Value from AI

    With some up-front thinking, tight alignment with business objectives, strong data hygiene and careful governance, content organizations can move AI from the sideline to the business core and deliver on the technology’s lofty expectations.


  • Four Rules for Designing New Media & Entertainment Business Models

    Here are four best practices for media & entertainment businesses to apply when designing a new model for direct-to-consumer operations.


  • Competing to Win in the Media & Entertainment Industry

    To outperform in tough times, media and entertainment companies must rejuvenate their business, operating and technology models by jettisoning nonvalue-adding activities and reinforcing core strengths that provide sustainable growth, despite funding challenges.


  • Automation Boosts Conversion for Marketing Campaigns

    Cognizant was tasked with helping a digital advertising agency improve the click-through and conversion rates for the campaigns it was managing for its end-customers.


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Cognizant can help your company to cope with digital transformation & innovation.

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