Mastering the digital advantage

The pace of change across the retail landscape is accelerating like never before. And it shows no signs of slowing down.

According to recent Cognizant research, retailers with exceptionally strong revenue growth already derive a higher percentage of their sales from digital channels. The race to digital transformation is on, and there is no time for delay.

Data provides insights that influences customer lifetime value and maximizes business outcomes

Prakash Ayer
Senior Director Retail and Consumer Goods, Netherlands, Cognizant


Maximize business outcomes with data and its applications

The RCG sector is moving from competing on products to competing on customers. As the industry shifts, how can data help organizations maximize their business outcomes?

Action & insight


Creating superior customer experiences by leveraging AI & data

Learn how to reinvent decision-making processes to excite customers and grow revenue by intelligently combining AI technology and human science.

Action & insight

Latest thinking

Redefining shopping for a post-pandemic world

Retailers show a renewed focus on combining the best of physical and online shopping to reignite sustained growth in the decades to come.

How the retail industry can be agile & responsive

To cater to the agile and responsive needs of the retail industry, Cognizant developed ‘Intellipeak’, to support peak planning, system health checks and monitoring, so that it is ‘business as usual’ always.

Designing better software-driven retail experiences

The ability to quickly develop and deploy software is central to commercial success, especially in these challenging times. Here’s how retailers can put software engineering at the heart of their businesses.

The click: a human touch to retail

Consumers have knowledge, high expectations and access from anywhere. This dynamic is changing retail. Get in touch with the human side of retail in the age of the consumer.

Ready to learn more?

Cognizant can help your company to cope with digital transformation & innovation.