Cognizant stands among the top honorees in the 2017 Marketing Excellence Awards program during ITSMA’s 24th Annual Conference: Marketing Vision 2017, in Cambridge, Massachusetts. These awards take note of marketing innovation and impact with B2B services and solutions.
Cognizant has been recognized for running a dynamic thought leadership campaign in the financial services industry to build interest and credibility in the fast-growing market for blockchain technology.
Blockchain: Thought Leadership Driving Action and Results
Cognizant’s leaders collaborated to bring clarity, innovative thinking and practical solutions to financial institutions’ exploration of blockchain. Cognizant’s go-to-market program was designed to identify blockchain business opportunities and promote the technology’s potential and Cognizant’s unique approach to it, through thought leadership initiatives.
Response to blockchain content was off the charts with a white paper generating more than 5,000 downloads and a blog capturing more than 150,000 views. This marketing program will help secure Cognizant’s fair share of a blockchain market estimated to reach $7.74 billion by 2024.VIEW PDF
Organized annually since 1998, ITSMA’s Marketing Excellence Awards (MEA) program focuses exclusively on B2B marketing for services and solutions. It is based on a comprehensive, strategic approach to marketing, recognizing that business success requires marketers to move far beyond communications alone.
These awards honor the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution and business results.