SEGMENTS WE SERVE
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ADVERTISING
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BROADCASTING
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FILMED ENTERTAINMENT
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MUSIC
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PRINT & PUBLISHING
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GAMING
SEGMENTS WE SERVE
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ADVERTISING
Staying ahead of the curve with our digital advertising, direct marketing and asset management solutions for creative content.
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BROADCASTING
Aligning content offerings to evolving demand, increasing audience engagement and managing media assets and rights management better.
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FILMED ENTERTAINMENT
Helping studio and entertainment companies accelerate transformation while optimizing legacy business models is one way we stand out from competitors.
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MUSIC
Driving efficiencies in digital content distribution and mobile music.
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PRINT & PUBLISHING
Providing solutions to help print and publishing companies deliver more personalized content over emerging channels.
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GAMING
Advancing your game to the next level with innovative customer experience solutions that help deliver efficient, cost-effective operations.
CONSULTING & SOLUTIONS
Learn more about our pre-built Communications, Media & Technology solutions and consulting services well suited to M&E companies.
SOLUTION SPOTLIGHT
Enabling Content Transformation in the Digital‑AgeCognizant Contentize facilitates transformation of content ecosystems to address challenges of an increasingly digitalized and global content industry; using Automation, Platforms and Digital.
Explore key service lines for this industry.
OUR LATEST THINKING
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The Work Ahead: The Second Half of the Chessboard: Media & Entertainment Is Nearing ‘the End of Digital’s Beginning’
Although the M&E industry was among the first to digitize its products and services, it can’t stop there. Our study reveals they need to extend digital innovations from the front office into the middle and back office in order to ensure relevance far into the future.
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The Growth Imperative: How Communications Service Providers Can Get their Mojo Back
To thrive in new market realities, communications service providers must embrace human-centric customer service, enter adjacent verticals and monetize their data.
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Video Services: Customer Experience in the Fast-Evolving Digital Space
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.
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Monetizing Content in the API Economy
The democratization of content and the entry of social media and technology players have blurred the lines between media and entertainment market segments – creating a new ecosystem that will be driven by content-as-a-service (CaaS) models. By identifying the level at which content can be effectively packaged and sold, content providers – legacy and born-digital alike — can generate more value from their content and boost their returns.
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Keep it Simple: Retaining Customers & Driving Growth
As our fourth annual survey of nearly 2,000 U.S. CSP customers confirmed, communications service providers face a tough playing field marked by high churn rates and encroaching competition from over-the-top (OTT) video services. In addition, many CSPs continue to invest in high-cost human support services, rather than lower-priced digital service channels – driving down revenue. Customers want their CSP to know who they are and anticipate their needs. Overall, quality and simplicity are paramount. From online ordering to mobile web apps, respondents told us they want simpler ways to choose, buy, pay for, and receive help with services such as high-speed Internet, pay TV, and phone.
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Driving Digital Experience through the Cloud
Here’s how businesses across industries are realizing new levels of agility, resilience, security and efficiency through the cloud.
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Running at the Speed of Digital: Hyper-Digital Information Management
Consumers’ need for instant access to information through multiple channels is growing. While some companies in specific segments of the IS industry offer impressive capabilities, none provide the full range of technologies and resources needed to support a cohesive, all-inclusive, digitally-equipped environment for analyzing, ingesting, managing, and delivering content across the value chain. In a hyper-digital environment, IS organizations can distribute content at breakthrough speeds — anytime, anywhere.
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Weighing Telecom Opportunities & Challenges in New Growth Markets South of the Border
Operational, regulatory and cultural hurdles abound for NA CSPs looking to expand into the rapidly growing Latin American market though M&As. Here's how to manage the challenges.
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Building a Data-based Marketing Team: Five Ways for Media Companies to Avoid Speed Bumps
The vast data volumes available to media and entertainment companies is putting a premium on converting bits and bytes into actionable knowledge. Here's how analytics teams can embrace best practices and avoid common pitfalls.
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The Work Ahead: Mastering the Digital Economy
The Work Ahead is a research series providing insight and guidance on how business – and jobs – must evolve in an economy of algorithms, automation and AI.
RESULTS
Transforming Global Human Resources Processes at Macmillan Science and Education
Cognizant leads a global Oracle HCM Cloud implementation to give science and education publisher a single view of data for effective HR management.
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Transforming Global Human Resources Processes at Macmillan Science and Education
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Top Agency Adopts assetSERV Digital Asset Management
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Proven Results from our Broadcasting Clients
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Entertainment Company Goes Digital
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Making Publishing More Productive
RESOURCES
Keeping Media Ahead of the Game
The speed and nature of change facing the industry, driven by the rapid evolution in both consumer technology and behavior, has left many playing catch-up. Some have managed the disruption well—others are struggling to define and re-engineer their businesses to meet this new demand. The insight that we have gained working with some of the largest players in the business, plus our extensive industry know-how, fuels our ability to innovate across the entire digital supply chain.
Making Media and Entertainment Personal and Predictive
The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media. The video highlights the opportunity–a potential revenue increase of between 7% to 15%–for entertainment and media companies willing to address various challenges posed by Code Halo thinking, such as finding the right skills and extracting real value from the masses of data available.
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