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From on-demand media to digital distribution, media & entertainment leaders choose us to help them work better and work differently.

Whether it's digital asset management, content management, or anti-piracy challenges, Cognizant is redefining the way media & entertainment companies benefit from global services.

SEGMENTS WE SERVE

  • ADVERTISING

    Staying ahead of the curve with our digital advertising, direct marketing and asset management solutions for creative content.

  • BROADCASTING

    Aligning content offerings to evolving demand, increasing audience engagement and managing media assets and rights management better.

  • FILMED ENTERTAINMENT

    Helping studio and entertainment companies accelerate transformation while optimizing legacy business models is one way we stand out from competitors.

  • MUSIC

    Driving efficiencies in digital content distribution and mobile music.

  • PRINT & PUBLISHING

    Providing solutions to help print and publishing companies deliver more personalized content over emerging channels.

  • GAMING

    Advancing your game to the next level with innovative customer experience solutions that help deliver efficient, cost-effective operations.

CONSULTING & SOLUTIONS

Learn more about our pre-built solutions and consulting services well suited to M&E companies.

SOLUTION SPOTLIGHT

Enabling Content Transformation in the Digital‑Age

Cognizant ContentWorks facilitates transformation of content ecosystems to address challenges of an increasingly digitalized and global content industry; using Automation, Platforms and Digital.

RESULTS

Transforming Global Human Resources Processes at Macmillan Science and Education

Cognizant leads a global Oracle HCM Cloud implementation to give science and education publisher a single view of data for effective HR management.

DOWNLOAD PDF

Top Agency Adopts assetSERV Digital Asset Management

When one of the advertising world’s most storied agencies needed to replace its hosted digital asset management system, it chose Cognizant assetSERV. The agency’s 12,000 global users are now migrating to assetSERV. With the new DAM system, the agency’s offices around the world can tailor client materials to meet regional needs. Through assetSERV, the agency has also gained sophisticated Web analytics and reporting capabilities.

Proven Results from our Broadcasting Clients

The sports division of a major broadcaster needed to consolidate and streamline access to the large volume of content it uses on a weekly basis. We developed a media asset management system that enabled producers to search metadata from a wide variety of sources and review video assets from the desktop. The system has enabled the group to move to HD broadcasting much faster than before.

  • Asset management system helped producers search multiple sources
  • Accelerated the move to HD broadcasting

Entertainment Company Goes Digital

We delivered a complete end-to-end digital supply chain solution for a major entertainment client. The solution supports scenarios for managing requests, content creation, packaging, delivery, billing, reporting and managing digital assets. It also provides opportunities for tracking KPIs and improving efficiencies through automation of business rules and workflows.

  • Supply chain solution streamlines asset requests, packaging, delivery and billing
  • Automatically tracks KPIs
  • Improves efficiency by automating business rulesand workflows

Making Publishing More Productive

To help a publishing company better manage the many different layout and content requirements for its clients, we implemented a common digital asset management platform and related technologies. The resulting system streamlined operations associated with the custom publishing of books and textbook materials, created more efficient process flows, and expanded the client’s ability to store and reuse digital assets.

  • Transforming Global Human Resources Processes at Macmillan Science and Education
  • RESULTS

    Transforming Global Human Resources Processes at Macmillan Science and Education

    Cognizant leads a global Oracle HCM Cloud implementation to give science and education publisher a single view of data for effective HR management.

    DOWNLOAD PDF
  • Top Agency Adopts assetSERV Digital Asset Management
  • Top Agency Adopts assetSERV Digital Asset Management

    When one of the advertising world’s most storied agencies needed to replace its hosted digital asset management system, it chose Cognizant assetSERV. The agency’s 12,000 global users are now migrating to assetSERV. With the new DAM system, the agency’s offices around the world can tailor client materials to meet regional needs. Through assetSERV, the agency has also gained sophisticated Web analytics and reporting capabilities.

  • Proven Results from our Broadcasting Clients
  • Proven Results from our Broadcasting Clients

    The sports division of a major broadcaster needed to consolidate and streamline access to the large volume of content it uses on a weekly basis. We developed a media asset management system that enabled producers to search metadata from a wide variety of sources and review video assets from the desktop. The system has enabled the group to move to HD broadcasting much faster than before.

    • Asset management system helped producers search multiple sources
    • Accelerated the move to HD broadcasting
  • Entertainment Company Goes Digital
  • Entertainment Company Goes Digital

    We delivered a complete end-to-end digital supply chain solution for a major entertainment client. The solution supports scenarios for managing requests, content creation, packaging, delivery, billing, reporting and managing digital assets. It also provides opportunities for tracking KPIs and improving efficiencies through automation of business rules and workflows.

    • Supply chain solution streamlines asset requests, packaging, delivery and billing
    • Automatically tracks KPIs
    • Improves efficiency by automating business rulesand workflows
  • Making Publishing More Productive
  • Making Publishing More Productive

    To help a publishing company better manage the many different layout and content requirements for its clients, we implemented a common digital asset management platform and related technologies. The resulting system streamlined operations associated with the custom publishing of books and textbook materials, created more efficient process flows, and expanded the client’s ability to store and reuse digital assets.

RESOURCES

Making Media and Entertainment Personal and Predictive

The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media. The video highlights the opportunity–a potential revenue increase of between 7% to 15%–for entertainment and media companies willing to address various challenges posed by Code Halo thinking, such as finding the right skills and extracting real value from the masses of data available.

Keeping Media Ahead of the Game

The speed and nature of change facing the industry, driven by the rapid evolution in both consumer technology and behavior, has left many playing
catch-up. Some have managed the disruption well—others are struggling to define and re-engineer their businesses to meet this new demand. The insight that we have gained working with some of the largest players in the business, plus our extensive industry know-how, fuels our ability to innovate across the entire digital supply chain.

Media and Entertainment IT Services, Consulting & Solutions | Cognizant Technology Solutions