PRINT & PUBLISHING
Staying ahead of the curve with our digital advertising, direct marketing and asset management solutions for creative content.
Aligning content offerings to evolving demand, increasing audience engagement and managing media assets and rights management better.
Helping studio and entertainment companies accelerate transformation while optimizing legacy business models is one way we stand out from competitors.
Driving efficiencies in digital content distribution and mobile music.
PRINT & PUBLISHING
Providing solutions to help print and publishing companies deliver more personalized content over emerging channels.
Advancing your game to the next level with innovative customer experience solutions that help deliver efficient, cost-effective operations.
Learn more about our pre-built solutions and consulting services well suited to M&E companies.
Cognizant ContentWorks facilitates transformation of content ecosystems to address challenges of an increasingly digitalized and global content industry; using Automation, Platforms and Digital.
Explore key service lines for this industry.
Building a Data-based Marketing Team: Five Ways for Media Companies to Avoid Speed Bumps
The vast data volumes available to media and entertainment companies is putting a premium on converting bits and bytes into actionable knowledge. Here's how analytics teams can embrace best practices and avoid common pitfalls.
The Work Ahead: Mastering the Digital Economy
The Work Ahead is a research series providing insight and guidance on how business – and jobs – must evolve in an economy of algorithms, automation and AI.
Winning the Content Wars: A Playbook for Today’s Content Providers
Like their counterparts in other industries, Information, Media and Entertainment (IME) providers face myriad challenges brought about by digital capabilities and technologies. As they restructure to align with today’s “digital first” imperative, these companies will evolve into three “mega segments” based on how their business models change and how they interact with customers. Assessing the maturity of their content ecosystems will dictate a range of actions that align with their business goals and fit within the context of their content and transformation objectives.
Optimizing the Content Supply Chain: What Manufacturing Can Teach the Broadcast Industry
By applying best practices and models used to optimize physical supply chains, broadcasters can more effectively manage their digital content operations.
Adaptive Learning: How Publishers Can Transform the Learning Experience
By understanding the full range of adaptive learning models and strategies, educational publishers and institutions can more effectively deliver enhanced digital learning to students while expanding their product portfolios.
By applying user context and uncovering essential information, search engines can deliver a more rewarding experience, resulting in more digital revenue for the organization.
Selecting a Software Solution: 13 Best Practices for Media and Entertainment Companies
When selecting commercial off-the-shelf software (COTS), companies in the increasingly digitally-based media and entertainment industry need to develop a detailed advance plan, obtain support from all stakeholders and continuously monitor vendor performance against critical expectations, best practices and business requirements.
Key Factors to Consider When Hosting DAM in the Cloud
Detailed evaluation of various digital asset management (DAM) hosting service models—such as infrastructure as a service (IaaS) and software as a service (SaaS)—including costs, advantages and disadvantages, a set of prospective questions for DAM vendors and a use case example.
Educators Pave the Way for Next Generation of Learners
As educational assessments shift to outcome-based learning, providers must adopt new forms of test delivery to increase their global reach and provide ubiquitous services to a new student population.
A Blueprint for DAM, MAM Cost Avoidance
Computing the ROI for an organization adopting a media asset management (MAM) or digital asset management (DAM) system is best done by computing cost avoidances. We offer a model and framework for calculating such cost avoidances associated with MAM/DAM systems, including cost bases and factors, covering the areas of distribution, reuse, management, storage and infrastructure.
Cognizant leads a global Oracle HCM Cloud implementation to give science and education publisher a single view of data for effective HR management.DOWNLOAD PDF
When one of the advertising world’s most storied agencies needed to replace its hosted digital asset management system, it chose Cognizant assetSERV. The agency’s 12,000 global users are now migrating to assetSERV. With the new DAM system, the agency’s offices around the world can tailor client materials to meet regional needs. Through assetSERV, the agency has also gained sophisticated Web analytics and reporting capabilities.
The sports division of a major broadcaster needed to consolidate and streamline access to the large volume of content it uses on a weekly basis. We developed a media asset management system that enabled producers to search metadata from a wide variety of sources and review video assets from the desktop. The system has enabled the group to move to HD broadcasting much faster than before.
We delivered a complete end-to-end digital supply chain solution for a major entertainment client. The solution supports scenarios for managing requests, content creation, packaging, delivery, billing, reporting and managing digital assets. It also provides opportunities for tracking KPIs and improving efficiencies through automation of business rules and workflows.
To help a publishing company better manage the many different layout and content requirements for its clients, we implemented a common digital asset management platform and related technologies. The resulting system streamlined operations associated with the custom publishing of books and textbook materials, created more efficient process flows, and expanded the client’s ability to store and reuse digital assets.
The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media. The video highlights the opportunity–a potential revenue increase of between 7% to 15%–for entertainment and media companies willing to address various challenges posed by Code Halo thinking, such as finding the right skills and extracting real value from the masses of data available.
The speed and nature of change facing the industry, driven by the rapid evolution in both consumer technology and behavior, has left many playing
catch-up. Some have managed the disruption well—others are struggling to define and re-engineer their businesses to meet this new demand. The insight that we have gained working with some of the largest players in the business, plus our extensive industry know-how, fuels our ability to innovate across the entire digital supply chain.