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Going social is a prime medium for organizations looking to digitally connect with their customers. Cognizant’s integrated Social Media Analytics and Reporting Tool (iSMART) leverages big data and analytics to bring insights to the management of their digital avatars and campaigns. iSMART can help organizations measure ROI of marketing campaigns, brand effectiveness and product sentiment.
Social media analytics helps organizations create a favorable perception toward their brand and increase awareness of their products or services among the targeted customers. Cognizant's iSMART meets all social media needs across organizations and is customizable and provides real-time insight into the organization’s social media effectiveness.