carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

No Results.

Did you mean...

Or try searching another term.

Experience Design

What is experience design?

Experience design (XD)—also called user experience design (UXD)—refers to the practice of designing products and services with the end user’s experience, engagement and satisfaction top of mind. It typically extends human-computer interaction (HCI) design by addressing all aspects of a product or service as it is perceived by users.

What are the business benefits of experience design?

XD can deliver several business benefits to an organization. Among them:

  • Satisfaction. Effective XD is a major contributor to creating the right solution for the right audience, which boosts not only customer satisfaction with the solution but also loyalty to the brand.
  • Segmentation. With the consumer research that is typically part of the XD process, a company can gain a better understanding of its audience and subsequently segment, and better serve, that audience.
  • Sales. A customized XD can help reduce customer bounce rates and increase cross-selling, upselling and overall sales.

Experience Design Featured Content
Designing Exceptional Digital Experiences
Software Engineering: Designing a Better Experience
The 2020 Customer Experience

Back to

Glossary
INDUSTRIES
SERVICES
COGNIZANT CONSULTING
LATEST THINKING
ABOUT COGNIZANT
GLOSSARY
INFORMATION FOR SUPPLIERS