Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Experience design (XD)—also called user experience design (UXD)—refers to the practice of designing products and services with the end user’s experience, engagement and satisfaction top of mind. It typically extends human-computer interaction (HCI) design by addressing all aspects of a product or service as it is perceived by users.
XD can deliver several business benefits to an organization. Among them:
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