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The Youth Boom will echo
across your entire organization

Gen Y and Z will drive a Youth Boom economy into the 2040's. Know what they expect from your brand.

Delivering relevant CX: Winning the hearts, minds and loyalty of Gen Y and Gen Z

By 2020, 81% of companies will compete on CX. Generation Now—Gen Y and Z combined—are shaping that future. Is your business prepared to handle Gen Now’s shifting expectations and evolving needs amid a disruptive new paradigm? Find out more below.

Latest thinking

  • Keep Gen Now connected…always

    Explore Gen Now’s view of their digital world and get practical insights to help you connect and succeed in the Youth Boom Economy.

  • The key to Gen Now? Keep it simple, make it work.

    Dive deeper into Gen Now’s expectations and discover how connectivity will influence every aspects of their lives.

  • Gaining agility to deliver on customer needs

    Find out how this CSP simplified and improved CX, decreased call volume by 50% and saved $500 million.


Are you ready for the Youth Boom?

Cognizant can help fine-tune your business to win with Generation Now.