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The Youth Boom will echo
across your entire organization

Gen Y and Z will drive a Youth Boom economy into the 2040's. Know what they expect from your brand.

Delivering relevant CX: Winning the hearts, minds and loyalty of Gen Y and Gen Z

By 2020, 81% of companies will compete on CX. Generation Now—Gen Y and Z combined—are shaping that future. Is your business prepared to handle Gen Now’s shifting expectations and evolving needs amid a disruptive new paradigm? Find out more below.

Latest thinking

  • Connecting with a highly connected generation

    Explore Gen Now’s view of their digital world and get practical insights to help you connect and succeed in the Youth Boom Economy.

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  • Feed Gen Now’s appetite for experiences

    Get an overview of Gen Now’s rapidly changing content preferences and how you can incorporate these needs into your offerings.

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  • Deliver trust and value in exchange for data

    Gen Now has different attitudes toward the value of personal information, data privacy and brand trust. Find out what they need from you—and what they’re willing to give in return.

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  • Gaining agility to deliver on customer needs

    Find out how this CSP simplified and improved CX, decreased call volume by 50% and saved $500 million.

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  • Keep customers’ eyes on the prize—your content

    Explore how our recommendation engine helped this client ease competitive pressure, revamp services, increase on-demand use by 20% and more.

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  • GDPR compliance—a new competitive advantage

    Find out how a leading provider of enterprise applications gained fresh insight into General Data Protection Regulations (GDPR) and data privacy policies to achieve better visibility across the entire organization.

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Are you ready for the Youth Boom?

Cognizant can help fine-tune your business to win with Generation Now.