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Mind the Generation Z gap

56% of Gen Z prefer touch interaction to voice activation. Seem counterintuitive? Many of our findings were.

GET THE GEN Z REPORT

Next-gen expectations will drive change

Generation Z’s expectations are poised to disrupt everything from content to commerce. To remain relevant, communications and content providers must operate at pace with web-born companies by delivering the all new digital experiences Gen Z expects—in record time.

 

WINNING GEN Z'S HEARTS AND WALLETS

Get to know Gen Z and the attitudes driving future technologies, experiences and engagement models.

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LATEST THINKING

ON-DEMAND WEBINAR

Gen Z and the Future of Connected Life

Explore newly uncovered Gen Z insights and unlock the business value hidden within. Panelists include Gen Z experts from Cognizant, Google, ReD Associates and The Center for Generational Kinetics.

In this webinar, you will: 

  • Discover thought-provoking insights on Gen Z’s future connected lives and implications for companies
  • Glean insights from ideas designed to help win Gen Z hearts and minds—fast
  • Uncover actionable information about the new content and digital experiences Gen Z wants
WATCH NOW

PANELISTS

Shameka Young

VP of Cognizant Consulting, Communications and Media
Shameka leads Cognizant’s digital infrastructure solution group, where she helps accelerate digital transformation for major communications and media clients through proven, repeatable innovations that drive profitability and operational success.

BIOGRAPHY

Shameka Young

VP of Cognizant Consulting, Communications and Media

Shameka leads Cognizant’s digital infrastructure solution group, where she helps accelerate digital transformation for major communications and media clients through proven, repeatable innovations that drive profitability and operational success.

Jason Dorsey

President, The Center for Generational Kinetics
As the leading authority on generational dynamics and Generation Z, Jason leverages proprietary research and deep consumer insights to help clients develop strategies, products and services that stay ahead of shifting generational expectations.

BIOGRAPHY

Jason Dorsey

President, The Center for Generational Kinetics

As the leading authority on generational dynamics and Generation Z, Jason leverages proprietary research and deep consumer insights to help clients develop strategies, products and services that stay ahead of shifting generational expectations.

Eliot S. Brown

Partner, ReD Associates
Eliot is a leading Gen Z expert specializing in deep generational insights that translate to actionable business strategies. He also leads innovation strategy initiatives at ReD Associates for top global companies across a wide range of industries.

BIOGRAPHY

Eliot S. Brown

Partner, ReD Associates

Mikkel helps Fortune 500 companies translate deep, human-centric research into pragmatic business strategies by uncovering hidden social patterns that drive the adoption of new ideas and technologies, like artificial intelligence and virtual reality.

Kip Schauer

Global Head of Media and Entertainment for Google Cloud
In his role at Google Cloud’s Media and Entertainment vertical, Kip leverages deep human insights to strengthen connections between customers, new products and brands. He is also a recognized expert on new media and technology trends—and their impact.

BIOGRAPHY

Kip Schauer

Global Head of Media and Entertainment for Google Cloud

In his role at Google Cloud’s Media and Entertainment vertical, Kip leverages deep human insights to strengthen connections between customers, new products and brands. He is also a recognized expert on new media and technology trends—and their impact.

Generation Z: Life by the Thumbs explores the key behaviors and attitudes driving differentiated content delivery and new digital services in the next 3 to 5 years.