The rise to power of Donald Trump and the exit of the UK from the EU took most of us by surprise. Did these events signal a disenfranchisement with the establishment or were they symptomatic of our inability to adequately understand and engage with our target audience?
In this the first CFoW podcast we take a look at the lessons learned from these recent macro-economic events and how this translates to organisations customer experience strategy. Joining me is Christopher Davis, a graduate consultant in Cognizant’s strategy and transformation team.
We hope you enjoy the series.