Designing New Levels of Customer Interactions...
To Monetize Personalized Content Experiences.
Customer experience is the battleground, and content is the weapon of choice. Highly engaging experiences are not a single event, but a sequence of events and stories that engage, entertain and inform.
To deliver on the content experience promise, organizations must do three things well:
1) Offer content that sufficiently meets customer needs
2) Make it hyper-personalized to their interests
3) And deliver precisely when the customer wants it … through their channel of choice
Taken together, this type of content experience will provide the fastest path to getting your content from concept to cash.
Read Cognizant 20-20 Insights - Monetizing Content on the API Economy