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Overlaying the entire AR journey is the flow. Flows are the actions required to get from “here to there.” A flow could incorporate any combination of places, tasks, enhanced situations, customer expectations and physical spaces in an augmented world for new creative experiences and business models.
This is where the flow begins. The intro serves as the transition into the augmented experience from the non-augmented, analog “real world.” Seamlessness is key; the shift can’t be jarring or stilted.
This is what sets the context for the journey. To establish the genre, businesses should ask several critical questions: Is this part of a personal or work journey? What is the process, and is it geared toward education, entertainment, creativity or something else? Is the main character moving or fixed?
This is the central action of the flow. As participants move through the process journey through space and time, the plot unfolds. To stay highly situational and responsive in real-time, it will require an algorithm to accommodate changes of events, propose A/B choices or support next-best actions. It will also need to foster exchanges and interactions with other real or virtual participants in the flow.
This is the visual vernacular style applied to the flow. If you were to create a “Pandora” or “Spotify” for journeys, the vignette is the channel you’d plug into, as it establishes the set, mood, historical time, etc. of the journey.
And back out to the real world again. Like the intro, the shift away from AR can’t be jarring – it needs to gently mix augmented and “real” reality in a way that buffers the experience.
To learn more, please read our report "Augmenting the Reality of Everything", or visit us at Cognizant's Center for the Future of work.