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The COVID-19 pandemic is affecting millions of people and disrupting thousands of businesses worldwide. To keep businesses running it’s more important than ever to be agile and to build new momentum that respects the new reality of their industry. Organizations continuously try to remain relevant. This requires adaptation to changes not only today, but also tomorrow. Change is the only constant.
Constant change asks for scenario-thinking, exploring several paths and craft a digital strategy based on preparing for the future. We believe that future winners in the digital economy will be those that can deliver on one key insight: put technology in the background and focus on customers rst.
Cognizant can bring together digital strategy, deep industry knowledge, human sciences, experience design and technology expertise to help companies design, build and scale digital business solutions. Cognizant has both the expertise and experience with digital transformation. Together with clients we can explore tomorrow’s opportunities.
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Head Travel & Hospitality Benelux
Unsurprisingly, the travel and hospitality industry is taking one of the hardest hits. As cities, states and entire countries effectively shut down, people around the world are canceling their upcoming trips.
In this Special Report the team from Cognizant’s Center for the Future of Work consider what the world will look in 2023 – a period far enough away for the implications of the virus to have materially changed things, but not so far away that pure idle speculation reigns supreme.
Global tourism has grown significantly in recent years and will continue to expand, especially as dramatic changes in the consumer landscape lead to new means of tourism and travel. In addition to technological advancements making it easier and more accessible to plan and book a trip, other factors like cheaper airlines, digital platforms providing access, changing demographics, a growing middle class and rising education levels will also change the face of tourism in the upcoming decades.
We have started the conversation with the next generations, how they view the future and how they think your organization will stay relevant in their lives.
Travel & Hospitality is one of the most digitally mature industries. So, travelers expect flawless digital experiences. Only by collaboration, travel companies can serve travelers a smooth journey.
As retail, travel and hospitality businesses enter the next phase of digital, the convergence of physical and digital experiences will continue to evolve rapidly. Customers no longer just go online; they live online, even when they’re in the physical store, restaurant or hotel.
Enabled by emergent digital tools and systems, the travel and retail spheres should explore their many points of convergence and potential for greater collaboration in delivering superior customer experience.
Faced with dramatic shifts in technology innovation, consumer preferences, global turbulence and competitive threats, airline and travel providers will need to undergo radical change to still be operating in 2025.