Each industry has its owns challenges and digital disruption is everywhere. Organizations must be agile and build new momentum that respects the new reality of their industry. Organizations continuously try to remain relevant. This requires adaptation to changes not only today, but also tomorrow. Change is the only constant.
Constant change asks for scenario-thinking, exploring several paths and craft a digital strategy based on preparing for the future. We believe that future winners in the digital economy will be those that can deliver on one key insight: put technology in the background and focus on customers first. For businesses to stay relevant they need to explore the future and look at next generations.
Cognizant can bring together digital strategy, deep industry knowledge, human sciences, experience design and technology expertise to help companies design, build and scale digital business solutions. Cognizant has both the expertise and experience with digital transformation. Together with clients we can explore tomorrow’s opportunities.
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Head of Media & Entertainment Benelux
The media industry has a long history of relying on mass channels and traditional thinking about value creation for consumers. Industry business models have focused on mass advertising and command-and-control instead of fundamentally connecting to people. When media businesses did focus on innovation, it was within the boundaries of past success. New technology advances, have changed this mindset. Power has shifted towards the consumer while new entrants grow more powerful than traditional players.READ THE ARTICLE
We have started the conversation with the next generations, how they view the future and how they think your organization will stay relevant in their lives.
Convergence and disruption continue to shape the Communications, Media & Technology space. Industry borders are colliding, digital natives are re-writing the rules, and traditional players are being forced to rapidly reinvent to keep pace.WATCH THE VIDEO
Although the media & entertainment industry was among the first to digitize its products and services, most M&E businesses don’t consider themselves to be digital leaders, according to our latest study.
Many communications, media and technology companies share similar digital objectives. Here are our recommendations for realizing five common digital goals, and a look at a few companies that have succeeded with meeting them.
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.