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How will Alex consume his media & entertainment in the future? How will COVID-19 impact your industry and what role should your company play to stay relevant for the next generation?
DOWNLOAD THE MAGAZINEForward-looking businesses are offloading data center maintenance and management to the cloud to keep things running during the COVID-19 pandemic.
In this Special Report the team from Cognizant’s Center for the Future of Work consider what the world will look in 2023 – a period far enough away for the implications of the virus to have materially changed things, but not so far away that pure idle speculation reigns supreme.
The media industry has a long history of relying on mass channels and traditional thinking about value creation for consumers. Industry business models have focused on mass advertising and command-and-control instead of fundamentally connecting to people. When media businesses did focus on innovation, it was within the boundaries of past success. New technology advances, have changed this mindset. Power has shifted towards the consumer while new entrants grow more powerful than traditional players.
We have started the conversation with the next generations, how they view the future and how they think your organization will stay relevant in their lives.
Convergence and disruption continue to shape the Communications, Media & Technology space. Industry borders are colliding, digital natives are re-writing the rules, and traditional players are being forced to rapidly reinvent to keep pace.
Although the media & entertainment industry was among the first to digitize its products and services, most M&E businesses don’t consider themselves to be digital leaders, according to our latest study.
Many communications, media and technology companies share similar digital objectives. Here are our recommendations for realizing five common digital goals, and a look at a few companies that have succeeded with meeting them.
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.
Stay ahead of the curve with our digital advertising, direct marketing and asset management solutions for creative content.
Align content offerings to demand, increase audience engagement and improve management of media assets and rights.
Helping studio and entertainment companies accelerate transformation while optimizing legacy business models.
Customer experience solutions that help you evaluate opportunities, explore revenue models and thrive in today’s gaming markets.
Services and industry expertise that help you achieve digital transformation and expand into new markets.
Solutions to help print and publishing companies deliver more personalized content over digital channels.