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Spotlight on Change

FAST-FORWARD TO A NEW MEDIA WORLD

New digital-business models are being adopted across the industry to deliver personalized services at scale and enhance the subscriber experience.

REMODELING THE MEDIA LANDSCAPE


Mainstream media and entertainment (M&E) companies were among the earliest adopters of digital technologies.

Yet in today’s climate where new-breed media companies respond to changing consumer expectations at digital speeds, it’s as if they’ve just begun.

At Cognizant, we help broadcasting, publishing and entertainment firms stay ahead by defining new revenue models and leveraging new technologies such as artificial intelligence (AI), machine learning, internet of things (IoT) and blockchain.

SEGMENTS WE SERVE

ADVERTISING

Stay ahead of the curve with our digital advertising, direct marketing and asset management solutions for creative content.

BROADCASTING

Align content offerings to demand, increase audience engagement and improve management of media assets and rights.

FILMED ENTERTAINMENT

Helping studio and entertainment companies accelerate transformation while optimizing legacy business models.

MUSIC

Services and industry expertise that help you achieve digital transformation and expand into new markets.

PRINT & PUBLISHING

Solutions to help print and publishing companies deliver more personalized content over digital channels.

GAMING

Customer experience solutions that help you evaluate opportunities, explore revenue models and thrive in today’s gaming markets.

The Work Ahead in Media & Entertainment

Cognizant’s research report reveals that M&E businesses need to extend digital innovations from the front office into the middle and back office to ensure relevance far into the future.

VIEW PDF

CONSULTING & SOLUTIONS

Learn more about our pre-built solutions and consulting services well suited to M&E companies.

LATEST THINKING

News

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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