Pharmaceuticals & Biotech
Pharmaceuticals & Biotech
Cognizant offers a broad array of consulting and solutions for Life Sciences, Global Pharmaceutical and Biotech companies.
Combining strategy and creative with analytics and technology to craft meaningful multichannel experiences in Life Sciences.
Cognizant offers solutions specific to the challenges of Life Sciences companies. Browse the pages below to learn more.
m-Health: Engaging Patients at Every Touchpoint
Today, people want fast, easy and secure access to their health records, from wherever they may be and from whatever device they choose. Electronic health records (EHR) can alleviate this issue, and encourage proactive, preventive care, all within a robust, integrated, interoperable, and inclusive health system that serves the best interests of patients, physician practices, hospitals, public health, and the population at large.
The Work Ahead: Moving Healthcare Organizations into the Digital Age
For healthcare payers and providers, the digital revolution offers a powerful prescription for transforming an industry value chain in need of drastic modernization. In this installment of our Work Ahead research series, we look at the way forward to the future of work for healthcare.
Three Engagement Models for Embracing Digital in Life Sciences
Life sciences organizations must weigh their options for digital transformation. Here's an evaluative guide, with pros and cons and selection criteria, to three engagement models where digital innovation is either IT-centric, business-centric or managed by a 'new entity'.
The Second Coming of Age
Millennials have gotten more attention, but aging baby boomers represent a vast opportunity for marketers at consumer goods and other companies. Based largely on research by ReD Associates, our collaborative paper explores how you can effectively address boomers' changing roles, lifestyle shifts, major purchase patterns, and other behaviors and characteristics.
The Work Ahead: Mastering the Digital Economy
The Work Ahead is a research series providing insight and guidance on how business – and jobs – must evolve in an economy of algorithms, automation and AI.
Promotional References: Assembling Relevance, Ensuring Compliance, Avoiding Unnecessary Spend
Life sciences companies can avoid unnecessary risks and common sources of cost escalation by optimizing and centralizing the management of their promotional material references.
Ensuring Patient Safety & Beyond
ISO standards for identification of medical products (IDMP) are set to require pharmaceuticals companies to comply with medicinal identification standards. We explain how to get started and navigate a smooth IDMP transition.
The New CIO Mandate in Life Sciences
To lead digital transformation, CIOs at pharmaceutical and medical device companies need to adopt new workstyles and mindsets, including C-level relationship-building and the ability to both catalyze innovation and find the talent to execute on it.
In-Product Marketing: A Game-Changer for Customer-Minded Companies
In-product marketing programs are delivered directly to a customer's device or software application. Using an in-product marketing framework, software providers and players in several other industries can leverage the intrinsic value of products and customers, deepen their insights, and increase customer conversion and retention.
Identifying & Overcoming Gaps in the Specialty-Pharmacy Ecosystem
Specialty drug expenditures in the U.S. are rising dramatically, compelling manufacturers to accelerate the turnaround time from patient enrollment to drug disbursement. Using data analytics tools, these companies can track patients throughout their treatment and ensure continuous patient therapy.
A large pharmaceutical company with over 6,000 employees wanted to simplify the customer management information that was distributed in multiple systems across its sales and marketing organization. Cognizant designed, developed and implemented a system that consolidated all the information to a single point data source for other sales and marketing systems, including the CRM system.
The new system was developed using Web-based technology utilizing a combination of J2EE and EAI technology (TIBCO).
With major R&D sites in Sweden, the U.K. and the U.S., a global pharmaceutical client turned to Cognizant to provide IT delivery support for its research scientist community. Cognizant delivered a combination of onsite and remote infrastructure management (RIM) support, increasing coverage and driving higher levels of user satisfaction.
Our team also employed Lean and Six Sigma methodologies to drive continuous improvement in process areas throughout the research labs.DOWNLOAD PDF
To comply with The Physician Payment Sunshine Act, a large pharmaceutical client faced the difficult task of integrating disparate data tracking methods used to capture physician payments. The client needed Cognizant’s support to re-engineer the client’s processes, as payment information was not being captured to the level of detail required for reporting purposes.
Cognizant leveraged the Pega BPM suite to implement core compliance capabilities. The new system standardized business processes, integrated disparate systems and captured details needed for transparency of reporting.DOWNLOAD PDF
A major biopharmaceutical company’s global safety organization wanted to close its cases within one business day, regardless of the time or locale of origination. This would have required expensive new call centers, case processors and medical reviewers around the globe.
Rather than setting up new facilities and hiring people, the firm turned to Cognizant for an outcome-based service delivery model. Today cases are processed around the clock, around the world, with virtual teams of globally based experts and operational teams sharing data.DOWNLOAD PDF