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Setting A New Agenda

TRANSFORMING CONSUMER GOODS FOR THE DIGITAL AGE

Those brands that move quickly to embrace digital technologies will be first to secure a competitive edge.

HEEDING THE DIGITAL CALL


There’s no question that digital technologies are reshaping the consumer goods marketplace—and blurring the boundaries between stores and brands forever.

While some mainstream brands may have lost ground to insurgent competitors, tomorrow’s winners are heeding the digital call and seizing competitive advantage.

Many top CG providers choose Cognizant for help in building their digital culture. They value our expertise in the latest technologies such as cloud, omnichannel marketing, blockchain and artificial intelligence. 

SEGMENTS WE SERVE

FOOD & BEVERAGES

Respond to changing consumer, supply chain and technology dynamics by leveraging Cognizant’s digital experience.

HOME & PERSONAL
CARE

Overcome product commoditization, spiraling R&D budgets and ever‑changing consumer demographics with insight and innovation.

CONSUMER DURABLES

Foster innovation, decrease time to market and create more powerful brands with our industry experience and digital techniques.

CONSUMER
ELECTRONICS

We help you drive innovation in the fast‑paced global electronics industry, from product design to customer delivery.

APPAREL & FOOTWEAR

Solutions to improve sourcing strategies, elevate label management, optimize pricing, improve-commerce and boost business effectiveness.

CPG at the Tipping Point: How Brands Can Win in the New Routes to Market

With consumer packaged goods increasingly moving to digital shelves, the old ways of promoting brands are obsolete. 

VIEW PDF

CONSULTING & SOLUTIONS

Cognizant offers digital solutions well suited to consumer goods companies, including trade promotion management and software and services focused on the cloud, mobile, social media and analytics.

  • Trade Promotions Management

    Trade promotion management is a large cost item for consumer goods companies. Our TPM/TPO solution and process re‑engineering services help you measure ROI so that you can optimize decision‑making. We offer TPM/TPO consulting, solution selection and process re‑engineering that can help you systematically measure ROI and spend effectiveness.

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  • Marketing Services & Branding

    Marketing is increasingly about data, insights and ROI. Our teams are ready to help you rewire your marketing function, from managing the data and the capability set, to how to read and interpret it, to creating an enterprise digital marketing capability. Our services for consumer goods companies include social collaboration, assetSERV—our digital asset management solution—and marketing digitization. We also offer interactive marketing and marketing analytics.

  • Sales Effectiveness Solutions

    Create competitive advantage and improve your return on in-store promotions and merchandising spends with our services, including trade promotion management, sales process improvement, retail execution solutions and assetSERV, our digital asset management product. We also offer Qualytics, our pre‑built analytics solution and our social data and sentiment manager to analyze social network conversations.

  • Supply Chain Management

    Become leaner and faster through supply chain intelligence to streamline supplier network collaboration, warehouse management and other key areas of your business. Our services include supply chain strategy and transformation, supply chain planning, supply chain execution and supplier network collaboration. We also offer warehouse management and the SMART Toolkit—Cognizant's S&OP Maturity Assessment/Reporting tool to optimize sales and operation.

LATEST THINKING

News


Events

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

 Let's talk about how digital can work for your business.

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Thank you for your interest in Cognizant.

We’ll be in touch soon.