Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
The COVID-19 pandemic is affecting millions of people and disrupting thousands of businesses worldwide. To keep businesses running it’s more important than ever to be agile and to build new momentum that respects the new reality of their industry. Organizations continuously try to remain relevant. This requires adaptation to changes not only today, but also tomorrow. Change is the only constant.
Constant change asks for scenario-thinking, exploring several paths and craft a digital strategy based on preparing for the future. We believe that future winners in the digital economy will be those that can deliver on one key insight: put technology in the background and focus on customers first.
Cognizant can bring together digital strategy, deep industry knowledge, human sciences, experience design and technology expertise to help companies design, build and scale digital business solutions. Cognizant has both the expertise and experience with digital transformation. Together with clients we can explore tomorrow’s opportunities.
CONTACT US FOR MORE INFO:
Head of Retail & Consumer Goods Belgium
To cope with the coronavirus pandemic, consumer goods and retail organizations need a holistic supply chain strategy. Together with a digital foundation, this helps anticipate disruptions and provides proactive recommendations to keep pace with the fluctuating demand and fulfillment cycle.
In this Special Report the team from Cognizant’s Center for the Future of Work consider what the world will look in 2023 – a period far enough away for the implications of the virus to have materially changed things, but not so far away that pure idle speculation reigns supreme.
Retail has a long history of relying on mass channels and traditional thinking about value creation for consumers. When it comes to innovation, the industry has mainly pursued new initiatives within the boundaries of past success, opting for short-term thinking rather than a futuristic focus.
We have started the conversation with the next generations, how they view the future and how they think your organization will stay relevant in their lives.
To help improve brand engagement, high street retailers should not treat consumers as ‘shoppers’ but instead learn more about how individuals consume life. Discover how Cognizant studies the lives of consumers, and analyses changes in shopping behaviour to help retailers deliver improved customer experiences. This aligns with the changing face of consumption and purchasing patterns.
Customers don’t like being treated like numbers. They want retailers to know them and treat them as individuals. That desire to connect will pay big dividends for retailers: More than half of shoppers agree they’re likely to spend more time and establish loyalty with retailers they feel understand them.
Distributed ledger technology solutions enable fashion brands and retailers to improve supply-chain visibility across their diverse ecosystems, helping them to communicate product provenance to partners and customers, as well as mitigate environmental and reputational risk.
By increasing the metadata transparency, retailers can help consumers make more informed purchase decisions – and compete more effectively with digital pure plays. Here’s how they can accomplish this goal, using machine learning and deep learning techniques