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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

THE FUTURE OF RETAIL & CONSUMER GOODS

How will Fay shop in the future? How will COVID-19 impact your industry and what role should your company play to stay relevant for the next generation?

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LATEST THINKING

ARTICLE
COVID-19: Creating a sustainable supply-chain

To cope with the coronavirus pandemic, consumer goods and retail organizations need a holistic supply chain strategy. Together with a digital foundation, this helps anticipate disruptions and provides proactive recommendations to keep pace with the fluctuating demand and fulfillment cycle.

REPORT
What happens after the virus?

In this Special Report the team from Cognizant’s Center for the Future of Work consider what the world will look in 2023 – a period far enough away for the implications of the virus to have materially changed things, but not so far away that pure idle speculation reigns supreme.

ARTICLE
Retail & Consumer Goods reinvented

Retail has a long history of relying on mass channels and traditional thinking about value creation for consumers. When it comes to innovation, the industry has mainly pursued new initiatives within the boundaries of past success, opting for short-term thinking rather than a futuristic focus.

VIDEO
What the next generation has to say?

We have started the conversation with the next generations, how they view the future and how they think your organization will stay relevant in their lives.


 

Video
The Next Wave Of Customer Experience

To help improve brand engagement, high street retailers should not treat consumers as ‘shoppers’ but instead learn more about how individuals consume life. Discover how Cognizant studies the lives of consumers, and analyses changes in shopping behaviour to help retailers deliver improved customer experiences. This aligns with the changing face of consumption and purchasing patterns.

Video
How Data Enables Personalized Retail Experiences

Customers don’t like being treated like numbers. They want retailers to know them and treat them as individuals. That desire to connect will pay big dividends for retailers: More than half of shoppers agree they’re likely to spend more time and establish loyalty with retailers they feel understand them.

Whitepapers
A Blockchain-Based Framework for Apparel & Footwear Supply Chain Traceability

Distributed ledger technology solutions enable fashion brands and retailers to improve supply-chain visibility across their diverse ecosystems, helping them to communicate product provenance to partners and customers, as well as mitigate environmental and reputational risk.


 

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Whitepapers
Using AI to Enhance the Quality of Retail Product Metadata

By increasing the metadata transparency, retailers can help consumers make more informed purchase decisions – and compete more effectively with digital pure plays. Here’s how they can accomplish this goal, using machine learning and deep learning techniques



 

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