To help organizations in this journey, we have developed a maturity model that describes how various operating model parameters need to change in order for an organization to evolve.
The Digital Business Self-Assessment will allow your organization to get an initial idea of where you are today and how you can transform in the future.
In an environment where emerging and legacy competitors are fielding innovations at an ever-accelerating pace, the activity of strategic planning in digitally mature organizations has changed from a deliberate and episodic effort to an ongoing process. Innovation evolves from a team to an enterprise-wide capability and an ingrained part of the culture.
Extracting insights from data isn’t a feature unique to digitally mature enterprises. However, being able to collect and analyze data and then take action on revealed insights in very short cycles is. This is especially true when customer insights are used to enhance and personalize your products and services.
Being a digital enterprise isn’t about a single charismatic leader or having the best snacks in the kitchen. In our experience, digitally mature enterprises have: reinvented all of their key business processes from a natively digital perspective, evolved from a hierarchical organization approach to one modelled on a mission-driven social network, and assimilated digital into their operating model.
Enterprises that are digital leaders develop all of their products and services with the mindset that digital is core to how their products and services will be used. In other words, digital is an integral part of how the product or service delivers value to the customers—not just a feature.
Too often, systems and processes at large enterprises are obstacles to agility, efficiency and—surprisingly—scalability. Digitally advanced enterprises are rolling out “next-generation IT” infrastructure and approaches that enable simple, continuous and rapidly scalable access to a combination of capabilities. They are also looking to gain efficiencies by offloading business processes to service providers or automating via bots.
Customer-centricity is a hallmark of digitally mature enterprises. Customers are not seen as targets or “just” outcomes. Instead, they are critical parts of the enterprise’s value chains and ecosystems. Every point of interaction—regardless of channel—is viewed as an opportunity to create value and enhance the relationship.