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In a multi-channel marketing world, our marketing automation solutions help drive consistency across touch points.

Make sure the right messages are delivered to the right customers through the right channels. Leverage our solutions for campaign management, list management and lead generation.                                                                                                                                               


  • Campaign Management and Analysis: Streamlines the planning, execution and budgeting of personalized campaigns
  • Closed-Loop Marketing: Tracks leads from their initial source channel all the way through to becoming customers
  • Marketing Resource Management: Helps organizations plan, budget and measure the results of marketing programs
  • Segmentation/List Management: Helps deliver targeted messages to customers
  • Loyalty Management: Automates loyalty management business processes and implements loyalty campaigns
Marketing Automation Solutions | Cognizant Technology Solutions