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SIMPLIFYING CUSTOMER EXPERIENCE TO DRIVE GROWTH

Nothing derails digital like complexity. Achieve the simplicity customers crave with analytics, automation and AI, creating engaging experiences that grow revenue and reduce churn.
See Our Research Infographic.

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SIMPLICITY: THE DIGITAL IMPERATIVE


Consumers need easier ways to discover, buy and get support from communication service providers (CSPs) for video, internet services and mobile products.

Too much complexity can drive customers to pursue expensive human-based support channels, or worse, to seek out your competitors. Fortunately there’s a remedy to help CSPs as they transform into Digital Service Providers: Understand where personalized offers, proactive help and streamlined processes can boost customer satisfaction—and your bottom-line results.

Customer Findings

The need for simplicity is one big takeaway from Cognizant’s fourth annual consumer survey of service providers. From online ordering to mobile web apps, we learned that nearly 2,000 U.S. customers want simpler ways to choose, pay for services and get online help.

Millennials, in particular, are willing to engage online if they receive more personalized services, the latest connected technologies and first-class digital support.

Cognizant’s fourth annual survey of video, internet and mobile customers conveys the importance of simplicity which is described in the articles, videos and graphics below.

How We Help

Our experts provide insight into the key trends impacting service providers and how these businesses can develop enhanced capabilities and personalized treatment for digital customers. Using DevOps and agile development to speed new services to market, Cognizant leverages the power of AI and natural language to help you imagine the digital future—and act on these tools before your competitors do.

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Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

 Let's talk about how digital can work for your business.

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