Too much complexity can drive customers to pursue expensive human-based support channels, or worse, to seek out your competitors. Fortunately there’s a remedy to help CSPs as they transform into Digital Service Providers: Understand where personalized offers, proactive help and streamlined processes can boost customer satisfaction—and your bottom-line results.
The need for simplicity is one big takeaway from Cognizant’s fourth annual consumer survey of service providers. From online ordering to mobile web apps, we learned that nearly 2,000 U.S. customers want simpler ways to choose, pay for services and get online help.
Millennials, in particular, are willing to engage online if they receive more personalized services, the latest connected technologies and first-class digital support.
Cognizant’s fourth annual survey of video, internet and mobile customers conveys the importance of simplicity which is described in the articles, videos and graphics below.
Our experts provide insight into the key trends impacting service providers and how these businesses can develop enhanced capabilities and personalized treatment for digital customers. Using DevOps and agile development to speed new services to market, Cognizant leverages the power of AI and natural language to help you imagine the digital future—and act on these tools before your competitors do.LEARN MORE ABOUT OUR COMMUNICATION SERVICES
Customers of communications service providers want easier to use digital channels, proactive and personalized offerings and the ability to bring connected technologies to life, our latest research study reveals.VIEW PDF
By monetizing data, refining their processes, boosting their technological maturity and proactively responding to subscribers’ needs, CSPs can improve their competitive standing vis-a-vis non-traditional competitors across industry subsectors.VIEW PDF