Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
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  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Personalized and relevant content and offers at the point of decision, using Cognizant's solutions and services.


Explore Cognizant’s portfolio of solutions and services designed to help your business provide personalized and highly relevant content and offers at each step of the customer journey. Whether you need products that address specific business and customer-centric goals or consulting support to chart your organization’s path to personalization, Cognizant can help.

Cognizant's Expanded Definition of Personalization

Cross-digital and non-digital channels, encompass a variety of experiences and leverage multiple source of data

Channels for Delivering Personalized Experiences:

  • Retail Stores
  • TV
  • Phone
  • Call Centers
  • Receipts
  • Kiosk
  • Email
  • Social Channels

Personalization Data Use Cases:

  • Customer Service
  • Recommend Products
  • Offers & Promotions
  • Loyalty Reward & Recognition
  • Pricing
  • Content
  • Advertising
  • Experiences

Data Types that Drive Personalization:

  • Behavioral Data
  • Customer Input
  • Third Party Data
  • Retailer Data
  • Location Data
  • Social Data


Personalized experiences are no longer a nice-to-have feature; they are an expectation of customers. Understanding what personalization means for your business and then delivering the right personalized experiences is critical for your continued success. Cognizant can help you understand what approach to take to maximize your customer relevancy and business goals and take action accordingly.

Optimize your promotional investment by ensuring that shoppers receive offers that are relevant to them and are likely to drive conversion.

Drive Customer Lifetime Value through more personalized engagement with customers that leverages their Code Halos to understand their needs and interests.

Provide a holistic, personalized experience that includes content, offers, navigational support and to meet their needs at various points in the customer journey.


Not sure where to start your personalization journey? We’ve got you covered. Explore our solutions and services below. Whether you need consulting guidance or are looking for specific solutions, Cognizant provides the approach that works best for you.

targetSERV Brochure

Cognizant’s targetSERV solution is designed to provide the most relevant content and offers along the customer journey. It integrates with mobile and iBeacon technology to reach shoppers at the point of decision. Download our brochure to learn more.

Cognizant's targetSERV | Cognizant Technology Solutions