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Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, resulting in increased revenue and marketing efficiency. Using Neolane's e-mail and inbound-outbound channel capabilities built into a single platform, marketers achieve results in record time. Neolane is headquartered in Newton, MA with global offices in the U.K., France and the Nordic region.
As an alliance partner, Cognizant leverages Neolane’s focus on digital marketing solutions, especially in the social marketing environment and robust SaaS offerings. Using these, our customers can provide real-time offers on social platforms and through e-mail messaging.
Cognizant partners with Neolane to help meet the escalating need for marketing automation and better analytics tools for measuring marketing ROI. We leverage Neolane’s rich set of conversational marketing tools and SaaS offerings to enhance our social platform offerings in the multichannel campaign management (MCM) and general campaign management areas.
In particular, our partnership with Neolane enables us to offer a strong set of marketing tools to our retail, travel/hospitality, financial services and information/media industry customers. Many rely on the Internet and e-mail as their preferred means of communication with customers and partners.