Today’s marketers know that campaign management is key to providing the best experiences for customers—experiences that will prompt specific actions tied to growing revenue.
But, with the growing number of advertising channels like mobile, email, websites and others, many companies are struggling to achieve the real-time view across these channels critical to providing the one-to-one personalized experiences today’s consumers demand.
Data is pouring into companies from advertising campaigns, but culling through that data to gain real customer insight to fuel better interactions is challenging for many companies—especially given that the time-to-market for messaging adjustments and cross selling shrinks every day.
Cognizant’s Digital Campaign Reflect Campaign Management Evaluation Tool Kit helps organizations assess business needs and provides solutions for them to upgrade, optimize or revamp current campaign management strategy and tools.
We study clients’ existing business and IT model and recommend the best solution, including evaluating products to ensure that tools align with the enterprise road map and long-term strategy.