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2018
COGNIZANTI VOLUME 11, ISSUE 1
The Global Mosaic That Is Digital
In this issue of Cognizanti, we continue our exploration of digital through the eyes of our clients, who are pursuing digital to advance their market leadership, both regionally and globally.
COGNIZANTI ARTICLES
The First Word
Unfurling the Blockchain Blueprint
By Rajeshwer Chigullapalli
Organizations worldwide see blockchain as a significant force for their business and industry, and are well on their way to developing a strategy, with an eye on reducing operating costs, automating key business processes and enhancing trust and transparency, our latest study reveals.
Insurance/Health & Wellness
You Don’t Join Us; We Join You
By Steve Roberts
The success of a new healthcare business model means offering features, functionality and value that consumers find indispensable — delivered by Aetna Health.
Banking & Financial Services
Customer Centricity through Collaboration: Mizuho’s Path to Digital
By Nobuhisa Abe
Mizuho has achieved global digital megabank status by leveraging the latest tools, developing fintech partnerships, nurturing a collaborative culture and disseminating customer-oriented innovations to relevant areas of the business.
Commentary
Hands Up For Talent
By Gary Beach
A widening IT skills gap is preventing many companies from cashing in on digital’s bright promise, casting a dark cloud over the global economy. Here’s how business leaders can attract, develop and retain the talent needed to succeed in today’s digital era.
Healthcare
Transforming Physician and Patient Engagement at LifeBridge Health
By Jonathan Ringo, Jonathan Thierman, Jonathan Moles
A consumer style of engagement is supercharging physician communications and patient care coordination at LifeBridge Health.
Educational Services
Building a Global Community of Connected Students, from Classroom to Career
By Andrew Barkla
IDP seized the opportunity to support its customers at every stage of the international education journey – from searching for and attending a university, to career services and lifelong learning — with personalized, relevant content.
Manufacturing, Consumer Goods & Retail
Asian Paints: The Digital Odyssey of a Serial Reinventor
By Harish Lade
Asian Paints has woven a modern digital backbone into the fabric of its organization to deliver a superior consumer experience. Its goal: become the top player in the paint-as-a-service and home decor markets.
The Last Word
Lessons From the Digital Frontier
By Bruce J. Rogow
When it comes to capitalizing on digital opportunities, senior business and IT leaders must do a better job of foreseeing and overcoming key disablement factors that conspire to undermine their best efforts.
