Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Optimize interactions with your audience across all digital channels. Achieve dramatic and measurable business results.

We can help you measure and optimize interactions with your target audiences across all digital channels. Using Web analytics and our digital measurement solutions, you’ll be able to create better online experiences and leverage cross‑channel relationships with your customers.

Cognizant's global team of 150 marketing consultants come from a wide range of relevant backgrounds, including business consulting, statistics and network architecture. Many work with our Fortune 500 clients using the latest marketing and design tools from leaders such as Adobe Omniture, IBM and Tealeaf.

OFFERINGS

Customer-Centric Marketing

We show you how to transition from simple Web analytics to more customer-centric marketing. We can improve your brand through better search visibility and achieve customer segmentation by targeting known customer attributes, online clickstream behavior and offline profiling.

Digital Analytics

  • Data insights and Web analytics training
  • Personalization
  • Multichannel analytics (Web, mobile, social)

Digital Marketing

  • Search marketing (SEO, PPC)
  • E-mail, affiliate and social media marketing
  • Display advertising
  • Campaign management
  • Landing page optimization
  • Strategy consulting
  • Web reporting and optimization (A/B, MVT)

RESOURCES

Making Online Shopping Smarter with Advanced Analytics

Merging offline and online data can help customize targeting, resulting in incremental increases in e‑commerce revenues.

Digital Marketing Strategy and Web Analytics Consulting | Cognizant Interactive | Cognizant Technology Solutions