Just as the digital revolution is transforming the customer experience, so too are major shifts in store for internal operations in travel companies, hotels and restaurants. For example, conversational AI’s ability to answer routine questions is freeing travel agents to provide the human touch when dealing with other customer issues. And smart sensors combined with wearable and mobile devices are notifying hotel housekeeping when rooms are ready for cleaning.
More than ever, the travel and hospitality sector depends on the free flow of information throughout a myriad of connected networks and operations centers. From the back office to the front desk, Cognizant helps major brands unlock agility with automation—and leverage the power of digital to return to their roots as a people-first industry.
A quick serve restaurant (QSR) chain needed a mobile app that allows its customers to order food online. To keep pace with the needs and wants of its customers, a major QSR chain has committed to developing its digital, omnichannel capabilities. The business wanted to design and implement a mobile food-ordering app and a strategy for innovation and growth in the digital space. The company needed a partner to play a key role in helping to develop those capabilities and build a platform that would enable opportunities for the digital future.
The company selected Cognizant for our strength in mobile solutions, and because we could offer a digital customer strategy that would serve the company’s immediate needs and set it up for long-term success. In developing a mobile application for the company, we started with a digital vision that could be implemented in phases, over time. We conducted workshops and interviews to refine a vision of a “dream app” for the company. Then, we designed the app using an iterative, agile approach in which we built and tested the technology in rapid cycles so we could demonstrate it to the client team, get feedback, and make adjustments at several points during development and testing.
Now the company can capture valuable data that will help it fully understand its customers’ purchasing patterns and preferences. That, in turn, is enabling the company to develop key performance indicators to measure the app’s effectiveness in meeting company goals, while also gathering valuable feedback from customers on how the app can be improved.
followed by a company-wide rollout
increase in average check size
app will support multiple digital channels
We provide services that help travel companies reinvent finance operations, enhance the customer experience and automate routine tasks at speed and scale.
Cognizant’s digital solutions include a combination of technology and processes that provide support for store and franchise operations. We deliver finance and accounting support both on-premise and in the cloud in crucial areas such as property and lease accounting, franchise accounting and royalty accounting. Our solutions are designed to provide better cash flow management and increase in working capital, as well as provide improved compliance.
Among our Finance and Accounting services are the following:
Over time we have created a leadership position in the space of store support and customer care. Our digital deliverables to clients have included cloud and on-premise systems that have:
Here’s how organizations can prepare for a future of chatbot services, expanded loyalty ecosystems, staff-less lobbies and tech-driven guest experiences, while facing new competition from nontraditional contenders.VIEW PDF
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