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Advance Content, Increase Engagement

Transform operating models to improve consumer experiences

Learn why the top 10 global media companies work with us.

IMPROVE INNOVATION AND PROFITABILITY


Today, immersive customer experiences, innovative content delivery and new revenue models create unprecedented complexity for media and entertainment companies.

To advance in this evolving landscape, companies need agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and AI is a constant challenge. Success requires increasing audience engagement, innovating content delivery and applying intelligence to improve operational performance.

Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies navigate changing market conditions, optimize the content value chain, improve competitiveness and manage operations.

SEGMENTS

Advertising

Apply business operations transformation to streamline advertising processes, simplify asset management and optimize advertising effectiveness to improve growth.
Broadcasting

Combine digital platforms, cloud, data, and AI, to improve intelligence, align content to demand and simplify asset and rights management.
Filmed Entertainment

Implement digital operations to innovate customer service and finance processes, and apply automation and managed services to improve efficiency.
Gaming

Transform business processes and harness cloud-based platforms, data, automation and AI to improve customer engagement and streamline sales and service.
Music

Combine process and industry expertise with digital capabilities, to improve asset management, distribution, customer service and finance operations.
Print & Publishing

Combine print and publishing consulting with intelligent digital platforms and processes to improve content creation, distribution and effectiveness across channels.

80%

increase in productivity with intelligent business processes in media and entertainment companies

OFFERINGS AND PLATFORMS

STREAMLINE YOUR BUSINESS PROCESSES


With a deep understanding of today’s media and entertainment industry, we offer business process services to make you more effective, efficient and virtualized. The result: You’ll be able to streamline and effectively manage costs, customer support and service operations—and redirect internal business resources toward more strategic, value-added projects.

  • MARKETING OPERATIONS

    IMPROVE CAMPAIGNS, OPTIMIZE ROI

    Improve campaign effectiveness to maximize value and return on investment. Utilize data-driven insights to advance and develop your products and services, resulting in increased customer satisfaction, usage and business growth.

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  • COGNIZANT® INTELLIGENT PROCESS AUTOMATION

    WHY IPA?
    GREATER ROI

    Elevate workforce productivity by automating specific functions as well as end-to-end business operations. Leveraging leading automation platforms, we partner with you to improve workforce productivity and streamline customer experiences to drive business performance and growth.
     
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  • COGNIZANT® DIGITAL FINANCE AND ACCOUNTING

    DIGITALLY TRANSFORM FINANCE AND ACCOUNTING

    Transform finance and accounting operations into a value generator for your organization. Apply next-generation digital capabilities to enhance existing investments and turn procure-to-pay, order-to-cash, record-to-report and financial planning into valuable business insights.

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  • COGNIZANT® DIGITAL CUSTOMER SERVICE

    TREAT YOUR CUSTOMERS RIGHT

    Achieve new revenue-generating opportunities for your organization with next-generation customer service. We enable you to deliver proactive, predictive interactions across all your customers’ preferred channels to deliver more efficient, effective and enriched experiences.

    LEARN MORE

LATEST THINKING

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.

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