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Global Services Redefined

ACCELERATING CONTENT DELIVERY … AND MONETIZATION

We help leading media and entertainment companies humanize processes at the heart of their businesses to provide more personalized and compelling customer experiences.

AMPLIFY. CAPTIVATE. ENGAGE.


Backed by deep domain experience, we offer media and entertainment companies the business process services to better manage operational expenses in both digital and traditional markets.

For today’s media and entertainment companies, outdated operating models are hindering transformation initiatives, impeding growth and the ability to keep pace with customer and marketplace demands. The constant friction is making processes cumbersome and operations costly.

From on-demand media to digital distribution, media and entertainment leaders choose Cognizant to help them work better and work differently. Whether it's digital asset management, content management or anti-piracy challenges, we’re redefining the way media and entertainment companies benefit from global services.

We understand the need for swift, timely content delivery in the digital age, and for global resources to maximize monetization. So we take a collaborative approach that leverages our strengths in consulting, optimized processes and managed services.

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of the world’s top film studios, and numerous leading information and media businesses, call Cognizant a preferred partner.

SERVICES

STREAMLINE YOUR BUSINESS PROCESSES


With a deep understanding of today’s media and entertainment industry, we offer business process services to make you more effective, efficient and virtualized. The result: You’ll be able to streamline and cost-effectively manage costs, customer support and service operations—and redirect internal business resources toward more strategic, value-added projects.

  • MEDIA ASSET MANAGEMENT

    STREAMLINE ASSET SEARCH AND RETRIEVAL

    Our Media Asset Management services help you catalog, index, store, manage and distribute rich media assets. With our solutions, you can efficiently search for and retrieve key assets, and reduce reliance on costly distribution methods. So your organization can focus on value generating marketing activities. In addition, our solutions reduce time to market for localization and help enforce brand consistency.

  • SALES AND MARKETING

    RUN BETTER CAMPAIGNS

    Cognizant’s sales and marketing solutions include:

    • End-to-end management of your advertising production and distribution value chain
    • Media planning support, including finding the most appropriate media products and distribution strategy for your brand or product to achieve marketing campaign objectives
    • Creating customer loyalty programs that help you retain existing customers and provide valuable insight into their lifestyles, motivations, interests and purchasing decisions
    • Ad operations support, including:
      • Sales and inventory management
      • Campaign monitoring and management
      • Quality control of live campaigns
      • Order processing and data entry
      • Business reporting and traffic management
  • FINANCE AND ACCOUNTING

    IMPROVE CASH FLOW MANAGEMENT

    Our finance and accounting solutions are designed to better manage cash flow and increase working capital. Services include:

    • Procure to Pay: Sourcing, Accounts Payable and Travel and Entertainment
    • Order to Cash: Accounts Receivable, Cash Apps and Collections
    • Record to Report: General Ledger Accounting, Fixed Asset Accounting Compliance, Management Information Services and Reporting

     

    Benefits include:

    • Improved profit and loss management
    • Reduced in-servicing spend
    • Improved compliance and controllership
    • Automated processes
    • Implementing a variable pricing model through business process as a service (BPaaS) solutions

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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