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Campaign Management and Optimization

Ensuring optimal returns on digital advertising investments

Our data-driven attribution models help you understand and impact the customer journey while meeting and exceeding ROI goals.

Executing your digital marketing strategy and measuring returns as you navigate the multifaceted advertising environment are key to achieving your ROI goals and reaching your target audience. Managing the various tactics required to ensure your campaigns reach the right audience and are optimized in line with your advertising objectives can be challenging but Cognizant® Digital Marketing Operations can help.

Cognizant® Digital Marketing Operations provides the expertise and experience necessary to optimize campaigns on all major programmatic platforms as well as individual publisher platforms. Cognizant delivers end-to-end digital advertising operations with strong domain knowledge in market-leading technologies, freeing your agencies and in-house teams to focus on messaging and creative. With more than a decade of digital advertising experience, Cognizant® Digital Marketing Operations has proven our ability to enhance revenues, create awareness, and reduce the costs of running digital ad campaigns.


End-to-End Offering Portfolio

Cognizant provides value across every stage of the digital advertising process.
Deep Platform Expertise

Skills and experience across the board provide operations and performance you can rely on.
Tools and Frameworks

Engagement linked to outcomes means your ad spend provides real commercial return on investment.
Subject-Matter Experts

Cognizant’s experienced team provides essential advice on campaigns and optimization.
Global Operations Scale

The international scope of digital advertising means campaigns require a partner with a global reach.


Productivity gains by integrating advanced analytics into campaign managers’ processes.




Serving our clients, solving problems and enhancing human experiences motivate everything we do. If you're as passionate about the possibilities as we are, discover the best digital opportunities for your business.