Cognizant’s Insight to AI generates meaningful behavioral context and insights from big data—revealing the motivations and influences that drive human decision-making. It delivers hyper-personalized, customer content—to help you understand the deeper needs, aspirations and motivations underlying your customer’s behaviors.
When insights are applied to quantitative big data, the resulting contextual analytics provide a clear, reliable and actionable view of the future. Our advanced contextual analytics combine data and human science to bring world-leading solutions and best-in-class analytics and data sciences to our customers.
Applied data analytics and pattern recognition are used to answer specific questions about what customers will likely do, the kinds of interactions they seek, the information they require and what they want to purchase.
This actionable information brings greater clarity, informing business decisions, strategies and solutions.
Successful businesses understand their target customers and build business models around them. Those who want to better understand customers can benefit from the new opportunities afforded by artificial intelligence—but only if human insight informs machine learning and improves algorithms.VIEW PDF
Adding human insight to the arsenal can open new opportunities for combating credit card crime.VIEW PERSPECTIVES
Incorporating artificial intelligence into your business systems and processes is a journey unlike any other digital technology implementation. Here is a five-step process for navigating it successfully.VIEW PDF
How 11 organizations are using artificial intelligence to accelerate decision-making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.VIEW PDF