carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Intelligence Informs Strategy & Design

ACHIEVING PRODUCT LIFECYCLE AND OMNICHANNEL SALES EXCELLENCE

INCREASE ADOPTION RATE AND MARKET SHARE


Markets change quickly and products have limited windows of opportunity. Businesses need product intelligence to improve engineering and design, and to develop the features and personalization their customers want.

Valuable revenue opportunities can be lost because of the complexity of accessing and aligning product information from different vendors and suppliers, in different countries and across various systems, platforms and applications.

Cognizant’s Product Intelligence is an AI-based strategy for aggregating, normalizing and sharing digital information to provide a holistic, 360-degree view of your products and solutions to provide a true omnichannel experience—for both internal and external customers. It’s also about bringing disparate initiatives together by creating a single, unified “source-of-truth” for data about products, including information in multiple languages, which is vitally important to improving an organization’s ability to successfully serve its customers.

Learn more about how products are received by their customers to inform product design and product placement and to improve adoption rates. Deliver critical information back to the business about product performance to improve operations, enhance product design and increase customer engagement.

OUR APPROACH

Using thoughtfully designed algorithms, natural language processing and machine learning, we help our clients develop a holistic picture about each of the products in their portfolio.

Stakeholders better understand product performance throughout the lifecycle, with intelligent and actionable insights based on different customer segments. Product Intelligence informs on product design changes, as well as new sales and marketing strategies to build revenue streams. 

SPOTLIGHT

OFFERING OVERVIEW
End-to-End Product Excellence and Intelligence 

Cognizant’s Product Intelligence provides a 360-degree perspective on product positioning and performance. As organizations seek digital transformation, we help them design and launch smart products that increase market share, improve adoption rates and realize higher ROI.

VIEW PDF
WHITEPAPER
Predictive Analytics: Accelerating & Enriching Product Development

While product developers are familiar with predictive analytics, they often lack clarity when it comes to understanding how these tools can contribute to the success of new product concepts.

VIEW PDF
WHITEPAPER
Using AI to Enhance the Quality of Retail Product Metadata

By increasing the transparency of product information metadata, retailers can help consumers make more informed purchase decisions—and compete more effectively with digital pure-plays. Here’s how retailers can accomplish this goal, using machine learning and deep learning techniques. 

VIEW PDF
EBOOK
Accelerate Business Growth and Outcomes With AI

How 11 organizations are using artificial intelligence to accelerate decision-making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.

VIEW PDF
WHITEPAPER
Getting IDMP Ready via Modern Product Data Management 

Pharmaceuticals companies can keep patients safe and enhance operational efficiencies by embracing an IDMP-compliant product master approach built on a modern data management platform.

VIEW PDF

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

Please Enter Valid First Name
Please Enter a Valid Email Address
Please Enter Valid Company Name
Please Enter Valid Contact Number
Please Input the Region
Please Input the Inquiry Type
Please Input the SubInquiry Type
Please Enter A Message

Thank you for your interest in Cognizant.

We’ll be in touch soon.