Valuable revenue opportunities can be lost because of the complexity of accessing and aligning product information from different vendors and suppliers, in different countries and across various systems, platforms and applications.
Cognizant’s Product Intelligence is an AI-based strategy for aggregating, normalizing and sharing digital information to provide a holistic, 360-degree view of your products and solutions to provide a true omnichannel experience—for both internal and external customers. It’s also about bringing disparate initiatives together by creating a single, unified “source-of-truth” for data about products, including information in multiple languages, which is vitally important to improving an organization’s ability to successfully serve its customers.
Learn more about how products are received by their customers to inform product design and product placement and to improve adoption rates. Deliver critical information back to the business about product performance to improve operations, enhance product design and increase customer engagement.
Using thoughtfully designed algorithms, natural language processing and machine learning, we help our clients develop a holistic picture about each of the products in their portfolio.
Stakeholders better understand product performance throughout the lifecycle, with intelligent and actionable insights based on different customer segments. Product Intelligence informs on product design changes, as well as new sales and marketing strategies to build revenue streams.
Cognizant’s Product Intelligence provides a 360-degree perspective on product positioning and performance. As organizations seek digital transformation, we help them design and launch smart products that increase market share, improve adoption rates and realize higher ROI.VIEW PDF
While product developers are familiar with predictive analytics, they often lack clarity when it comes to understanding how these tools can contribute to the success of new product concepts.VIEW PDF
By increasing the transparency of product information metadata, retailers can help consumers make more informed purchase decisions—and compete more effectively with digital pure-plays. Here’s how retailers can accomplish this goal, using machine learning and deep learning techniques.VIEW PDF
How 11 organizations are using artificial intelligence to accelerate decision-making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.VIEW PDF
Pharmaceuticals companies can keep patients safe and enhance operational efficiencies by embracing an IDMP-compliant product master approach built on a modern data management platform.VIEW PDF