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Increase Customer Engagement and Loyalty

CUSTOMER EXPECTATIONS AND BEHAVIORS ARE CONSTANTLY CHANGING

IDENTIFY NEW MARKETS AND OPPORTUNITIES


We know how important it is for business leaders to understand their customers, to anticipate their needs and to identify the right markets and opportunities for business growth and cost savings.

Cognizant’s Customer Intelligence solutions collect and analyze large amounts of data to determine the best, most effective ways to interface and interact with your current and future clients.

Most people today share an enormous amount of information about themselves, including their activities, demographics, interests and preferences on a variety of devices. And, when all that data is properly and thoroughly analyzed, it yields intelligent, valuable, actionable business recommendations about customers and their patterns of use.

That’s exactly what our Customer Intelligence solutions do. They deliver superior customer experiences across all channels by parsing customer behavior in real time. This explains and informs decision-making and provides tailored, insightful recommendations that guide them toward their next best action.

OUR APPROACH

Cognizant’s Customer Intelligence solution continually builds loyalty and return business by proactively guiding and optimizing offers across all customer touch points, increases retention by offering the most relevant information and seamless experiences, delights users by offering dynamic customer context via relevant, personalized and targeted interactions and demonstrating ROI by targeting most valuable customers.

SPOTLIGHT

OFFERING OVERVIEW
Achieving Hyper-Personalization

Our Customer Intelligence solutions parse customer behavior in real time to understand what informs decision making, providing tailored intelligent recommendations that guide them towards their objectives—and yours.

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WHITEPAPER
The 2020 Customer Experience

By proactively addressing three megatrends reverberating across the digital terrain, consumer-facing organizations can deliver more gratifying customer experiences while maximizing the value of service and support personnel.

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PERSPECTIVES
Travel & Retail Synergies for Boosting Digital Customer Experience (Part 1 of a Two-Part Series)

Digital provides both industries the opportunity to extend collaboration beyond loyalty rewards and free flights. Here’s how.

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EBOOK
Accelerate Business Growth and Outcomes With AI

How 10 organizations are using artificial intelligence to accelerate decision making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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Thank you for your interest in Cognizant.

We’ll be in touch soon.