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Business Process Services

OPERATE WITH INSIGHT AND SPEED

AI-powered business processes for the modern enterprise

Lead with AI-powered operations that unlock efficiency and growth

AI is redefining how enterprises run—from decision-making to customer experience. By embedding context-aware intelligence into every workflow, we help global leaders reimagine operations with AI and automation that deliver speed, value and human-centered experiences at scale

As a trusted partner to some of the world’s most forward-thinking organizations, we bring deep industry knowledge, proven process excellence and cutting-edge automation to create modern operating models built for the AI era. We blend technology, data and human insight to help your business anticipate customer needs, respond faster and grow stronger.

Turn AI into a competitive advantage for your business, your people and your customers—by harnessing the power of context engineering to scale intelligence responsibly and effectively.

Business outcomes and strong ROI

Some of the results we've delivered

Spotlight: Creating cultures where automation and human talent thrive

A panel discussion featuring Ganesh Ayyar

The future of work isn’t about people versus AI — it’s about how they thrive together. At the Fortune COO Summit, Ganesh Ayyar, President of Intuitive Operations and Automation and Industry Solutions Group at Cognizant, shared what it takes to build an AI-powered enterprise.

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AI IN PRACTICE

How we’re applying AI today

We are partnering with visionary businesses to radically improve business operations through innovation and a new level of human and machine collaboration.

ADTECH & DIGITAL ADVERTISING

Driving superior data quality for safer, more relevant Ads with HITL

ADTECH & DIGITAL ADVERTISING

Driving superior data quality for safer, more relevant Ads with HITL

Powering one of the world’s largest online advertising networks with HITL validation for ad generation and placement. By annotating millions of creatives and landing pages and enforcing brand-safety policies, we sustain 99.9% data quality—strengthening ad relevance, user safety, and advertiser trust.

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CONTENT MANAGEMENT

AI accuracy boost for safer content experiences

CONTENT MANAGEMENT

AI accuracy boost for safer content experiences

Enabling one of the leading video sharing platforms to manage content intelligently to increase user adoption and engagement using HITL and RLHF—boosting core classifier decisioning by 10–15%. Our RAG-based policy copilots enhance human review efficiency by up to 30%.

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FINANCIAL RESEARCH

Automating complex financial research for faster and more accurate insights

FINANCIAL RESEARCH

Automating complex financial research for faster and more accurate insights

Transforming financial research with an Agentic-AI powered solution for faster research cycle, higher output precision and reduced cognitive load for analysts.

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MARKET RESEARCH

Automating media-and-brand intelligence for increased sales

MARKET RESEARCH

Automating media-and-brand intelligence for increased sales

Gen AI solution for brand intelligence that automates the scanning of media and social channels for brand and product sentiments, analyzes, and quickly delivers stronger buyer intelligence for sales and marketing campaigns.

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BPS and automation services

As a business operations partner to some of the largest digital pioneers in the world, we operate at the frontier of the new. We combine our distinctive expertise in powering modern operating models with industry depth and our leadership in process and AI-driven automation. The result: smarter, faster and more adaptive operations that help your business operations, stay relevant and thrive.

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AI business accelerators
Speed your adoption of AI and automation using our pre-configured solutions for business processes.

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AI Training Data Services
Build and scale enterprise AI with high-quality, multi-modal data and human-in-the-loop accuracy.

business

Business ops to accelerate scale
Grow digitally native scale-ups and new revenue streams at the speed of ideas.

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Cognizant Neuro® Business Processes
Simplify and accelerate automation adoption, integrate and orchestrate resources and see returns faster.

employee experience

Employee experience
Increase productivity and deliver personalized employee experiences at scale leveraging AI.

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Finance & accounting
Generate new business value from finance and accounting with intelligent decision-making and process automation.

geospatial operations

Geospatial operations
Collect, analyze and apply location data with precision—driving strategic decisions, operational efficiency and enhanced customer experiences.

intelligent automation

Intelligent automation
Unlock high performance and cost savings with AI-powered digital platforms and process expertise.

Marketing

Marketing operations
Increase speed, reach and impact and maximize marketing ROI with the power of AI.

Marketing

Omnichannel customer care
Deliver an intuitive, personalized and seamless customer experience with AI-powered solutions.

Marketing
Trust and safety

Detect, prevent and respond to fraud and harmful behaviors online, with the power of human expertise and AI systems.

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Banking and financial services
Generate growth as you drive intuitive experiences, unparalleled efficiency and innovation, backed by the power of AI.

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Capital markets
Improve investor experiences, enhance process efficiencies and improve risk management using AI.

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Communications, media and technology
Scale new revenue streams with AI and deliver services more efficiently.

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Healthcare
Embrace AI-enabled healthcare operations for growth, driving better experiences and game-changing efficiency.

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Healthcare BPaaS
Improve health plan operations with pre-integrated technology solutions and proven processes.

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Insurance
Process claims faster, reduce errors and improve customer satisfaction using AI and modern business operations.

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Life sciences
Accelerate insights and customer-centric innovation and increase efficiency with AI-powered solutions.

manufacturing

Manufacturing
Accelerate production, increase efficiency and improve quality with AI-based solutions and modern business operations.

Mortgage operations

Mortgage operations
Modernize mortgage fulfillment while reducing costs with Cognizant as your AI-powered, NMLS licensed mortgage outsourcer.

retail

Retail
Deliver AI-based buying experiences to increase engagement, modernize store operations and accelerate revenue.

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Transportation and logistics
Deliver faster with AI-based improved route optimization, predictive maintenance, and inventory management.

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Travel and hospitality
Deliver exceptional AI-based omnichannel experiences that increase engagement and support revenue growth.

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Utilities
Provide safe, efficient and reliable energy with AI-integrated business operations, data and human ingenuity.

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Navigating a new roadmap to growth

Business leaders discuss four areas experiencing tectonic shifts: organization and people, experimentation for innovation and new revenue streams, partnership ecosystems and building dynamic processes with AI.

Insights

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Join our team

Empower your career and future-proof your skills while you help the world’s most influential companies, including marquee Global 2000 clients and Silicon Valley heavy hitters, win with intuition. Join the industry leader.

Quick reference guide of business process services and business process as a service

Business Process Outsourcing (BPO) has evolved significantly from a cost-saving measure to a driver of innovation. It now encompasses process excellence, AI, automation and critical business outcomes. With these advancements and new contracting mechanisms, it is now often referred to as Business Process Services (BPS) or Modern Business Operations.

BPO is the transfer of responsibility for a specific enterprise workflow or process to a business services provider. The provider manages the people, technology and assets involved in the process and is responsible for delivering business outcomes. Originally, BPO was used for cost reduction based on labor arbitrage. Modern BPO services heavily leverage technology and data to deliver better outcomes—faster and at a lower cost. Vendors use technologies like automation and AI, new talent models, redesign and data and process simplification to support innovation and accelerate profitable growth.

Modern BPO services are rooted in a shared purpose between vendor and client, with contracts often incorporating risk-sharing aspects, outcome-based pricing and joint go-to-market models.

BPS is a broader term that includes BPO. While often used to avoid the notion of “outsourcing”—which elicited some trepidation from operations buyers in the past—BPS includes process optimization, managed services and advisory services that are not accompanied by a transfer of staff to the vendor. The nature of business process outsourcing, and business process services has evolved over the past 10+ years, with leading vendors bringing significant value as partners for profitable, sustainable growth versus blunt cost reduction.

Modern business operations use cutting-edge technologies, data, talent and collaborative ecosystems to drive innovation, achieve operational efficiency and deliver value to a broad range of stakeholders in a rapidly evolving business landscape. They are built on simplicity, fluidity, creativity and cost-efficiency, and can deliver impact at high speed.

BPaaS is a type of BPO delivered based on a cloud services model. BPaaS is connected to other services, including SaaS, PaaS and IaaS, and is fully configurable. BPaaS provides companies with the people, processes and technology they need to operate as a pay-per-use service by making use of the availability and efficiency of a cloud-based system. This approach to operations greatly reduces total cost of ownership by providing an on-demand solution based on services needed as opposed to purchasing a package deal tied into a single application.

BPaaS keeps companies in lockstep with industry best practices and technology advancements. Companies can also easily increase business process services levels during peak periods and bring new products and services to market faster with BPaaS’s unique operating flexibility and agility.

Modern business process outsourcing services have many advantages ranging from process redesign and operating model simplification to flexibility, resilience, speed, innovation and direct impact on top and bottom lines. For example:

  • Increased revenue per transaction through the incorporation of AI into order systems for basket analysis
  • Improved customer and employee experiences through the utilization of design thinking in process redesign, multi-channel support—incorporating chat, phone, social media, email, data and analytics-augmented processes to increase resolution speed
  • Increased profitability through cost reduction
  • Increased productivity through technology, data and process-redesign
  • Faster time to market for new services through specialized support to help businesses test, iterate and scale new ideas
  • Progress towards a circular economy through simplification and by incorporating reuse and recycling concepts into operations
  • Access to skilled experts and modern operational principles
  • Connection to other vendors within a specific ecosystem, and cross-pollination of innovation across domain areas
  • Access to skills in emerging tech areas like AI and generative AI

BPO and BPS can improve process efficiency through access to best-in-class expertise, technology and resources that promote better business performance and help you scale. Technologies, like AI and automation, can remove tedious tasks and reduce risks while improving employee and customer experience. Since processes are industry-specific, providers specializing in your industry have optimized their operations to support many customers.

In the context of processes, automation combined with process redesign and artificial intelligence—AI and generative AI—is often referred to as intelligent process automation (IPA). Among the most notable benefits of IPA is that it facilitates an end-to-end view of enterprise processes across silos—connecting data, insights and people to improve business outcomes.

BPO providers leverage automation along with analytics and AI to reduce costs and dramatically improve customer and employee journeys.

Yes. While traditional BPO mostly supports back-office processes, modern BPO services support both critical and non-critical processes. Examples include:

  • Finance and accounting
  • Marketing and sales operations
  • Employee experience
  • Customer care
  • Human Resources (HR)
  • Supply chain

Modern business process services are offering specialized support in industry-specific areas—benefits and claims management or revenue cycle in healthcare, asset and wealth management in banking, drug testing and development or regulatory and compliance in life sciences, retail analytics and order management in retail, etc.

Depth of industry knowledge, along with the availability of digital assets and platforms that can accelerate the speed of implementation, are important ways for BPO providers to differentiate themselves.

Generative AI is transforming Business Process Services (BPS) by enhancing efficiency, accuracy, and adaptability. Generative AI helps in automating repetitive tasks, enhancing decision-making, improving customer-service, optimizing workflows by identifying bottlenecks and personalizing services to individual customer needs.

Agentic AI is a type of artificial intelligence that can act and reason autonomously, collaborate with humans, and adapt to changing environments. Unlike traditional AI, which often requires specific instructions for each task, agentic AI can independently solve complex, multi-step problems using sophisticated reasoning and iterative planning.

Agentic AI is significantly transforming Business Process Services (BPS) by enhancing efficiency, accuracy, and innovation. Some of the common use cases include automation of complex processes, improving decision-making, enhancing customer experience through personalized interactions, streamlining operations, and supporting employee training.

Turbulent times create opportunities for bold enterprises to get ahead of the competition by making strategic moves when others delay investments. BPO helps businesses accelerate through uncertainty with confidence. By modernizing processes, infusing them with new technologies and connecting the data across the enterprise, modern BPO enables them to anticipate and quickly act on emerging trends, as well as self-fund growth initiatives through efficiency.

Context engineering helps BPO engagements and AI implementation by making AI agents “context-aware”—ensuring they act in line with enterprise goals, reduce errors like hallucinations, accelerate deployment, and deliver human-centered outcomes at scale.

Take the first step

To discuss game-changing returns for your business with Business Process Services and Automation, please fill out the information below and we’ll contact you.