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Today’s trends, needs and technologies are shifting fast. Traditional, project-based approaches can’t keep up. By the time a project wraps, its objectives may already be out of date.

It’s time to switch. Product-based teams deliver value continuously. They adapt quickly to change and shifting customer needs.

Ready for a radically new agile way of working?

A study of over 400 public companies found that those with a strong product focus see:
  • 60% greater returns to shareholders
  • 38% more customer engagement
  • 37% better brand awareness
  • 25% boost in overall productivity
  • 16% higher operating margins
Action & insight
Project-oriented teams
  • Rigid funding models
  • Deliver predefined outputs
  • Success metrics = deadlines and budgets
  • CAPEX
  • Issue resolution is reactive
  • Enhancements are an afterthought
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Product-oriented teams
  • Funding is flexible and outcome-driven 
  • Deliver continuous customer value
  • Success metrics = business outcomes and user impact
  • OPEX
  • Managed proactively with clear ownership and accountability
  • Continuous improvement through iteration
cloud solution

The five-step transition from project-based to product-based

Align with the business’s goals

A shared vision drives clear prioritization of the right initiatives.

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Customers’ needs are paramount

Thoroughly understand customer needs and build from there to create genuine value.

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Cross-functional teams

Teams from across the business work towards a common goal from multidisciplinary perspectives.

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Agile and nimble

Able to pivot according to changing requirements thanks to an iterative development process.

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Measure success and progress

Establish KPIs to track metrics like customer satisfaction, revenue growth, user engagement, and product adoption.

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Find out how it can work for your organization

Meet our Subject Matter Expert

  • Srinivasan, Siddharth
    Srinivasan, Siddharth

    Head of Software & Platform Engineering

    Sid leads Cognizant’s Software & Platform Engineering in DACH, leveraging 20+ years of IT experience to drive client transformations. He empowers clients with innovative solutions, shapes complex deals, and navigates IT and technology challenges to ensure successful outcomes.

Ready to optimize your way of working?

Partner with us for a high performing future.

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