<p><b>We share a roadmap for an industry that must adopt a digital-first mindset.</b></p>

<p>COVID-19 lockdowns supercharged a trend that was already underway: Manufacturers, retailers and consumers alike have come to expect rapid, reliable, transparent transport of goods. This places both power and responsibility in the hands of transportation and logistics (T&amp;L) companies. The industry, like many others, is in the midst of a dramatic overhaul to digital-first.</p> <p>Because T&amp;L companies range from multibillion-dollar global giants, which have already begun modernizing their systems and data, to relatively small regional players very much in need of a digital kick-start, there is no one-size-fits-all solution. On the other hand, there is no going back, no business as usual, for T&amp;L companies. There are, rather, new opportunities, new challenges, and new paths to success.</p> <p>We offer here a snapshot of a T&amp;L industry in flux — highlighting top challenges, the pandemic’s influence, and possible paths forward for businesses regardless of where they stand on the digital maturity scale.</p>

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