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Shifting From Print to Digital Communications

The Challenge

Facing an increase in demand for digital content and a reduced role for its print-based communications, a media-based company needed to adapt to the digital changes. First, it had to overcome several structural limitations, including numerous offices located throughout the United Kingdom that printed and distributed content, which resulted in high staffing levels and varied service levels.

Our Approach

Cognizant helped the media client design and implement a centralized solution, with one service desk supporting its information technology team. We also established a single set of processes through which the company transacts IT business. New efficiencies were introduced in the existing platform by integrating all regional print brands into one unified, cohesive web experience. This resulted in significant savings and improved services.

We revamped the company’s technology infrastructure to ensure a cost-efficient print-based business optimized to support both print and digital operations. An agile digital team was established to support the client’s offices across the United Kingdom. We also recruited a partner organization to provide additional talent resources for end-user devices, and offshore resources were utilized to control costs.

Adopting a Digital Strategy to Drive Better Performance

Cognizant helped the client improve its existing content management system by providing a greater level of consistency in editorial processes. We also partnered with the company to build a next-generation content management system to drive future growth by migrating all independent news websites to a single platform.


savings through vendor consolidation, centralized governance and service integration


reduction in desk-side services personnel


increase in first-call issue resolution


reduction in service call volumes due to self-help portals