carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1
MEDIA & ENTERTAINMENT

Shifting From Print to Digital Communications


The Challenge

Facing an increase in demand for digital content and a reduced role for its print-based communications, a media-based company needed to adapt to the digital changes. First, it had to overcome several structural limitations, including numerous offices located throughout the United Kingdom that printed and distributed content, which resulted in high staffing levels and varied service levels.


Our Approach

Cognizant helped the media client design and implement a centralized solution, with one service desk supporting its information technology team. We also established a single set of processes through which the company transacts IT business. New efficiencies were introduced in the existing platform by integrating all regional print brands into one unified, cohesive web experience. This resulted in significant savings and improved services.

We revamped the company’s technology infrastructure to ensure a cost-efficient print-based business optimized to support both print and digital operations. An agile digital team was established to support the client’s offices across the United Kingdom. We also recruited a partner organization to provide additional talent resources for end-user devices, and offshore resources were utilized to control costs.

Adopting a Digital Strategy to Drive Better Performance

Cognizant helped the client improve its existing content management system by providing a greater level of consistency in editorial processes. We also partnered with the company to build a next-generation content management system to drive future growth by migrating all independent news websites to a single platform.

SEE THE FULL STORY »

40%

savings through vendor consolidation, centralized governance and service integration

83%

reduction in desk-side services personnel

90%

increase in first-call issue resolution

20%

reduction in service call volumes due to self-help portals


SPREAD THE WORD