carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.


Digital Technology Making Fast Food, Even Faster

The Challenge

A quick serve restaurant (QSR) chain needed a mobile app that allows its customers to order food online. To keep pace with the needs and wants of its customers, a major QSR chain has committed to developing its digital, omnichannel capabilities. The business wanted to design and implement a mobile food-ordering app and a strategy for innovation and growth in the digital space. The company needed a partner to play a key role in helping to develop those capabilities and build a platform that would enable opportunities for the digital future.

Our Approach

The company selected Cognizant for our strength in mobile solutions, and because we could offer a digital customer strategy that would serve the company’s immediate needs and set it up for long-term success. In developing a mobile application for the company, we started with a digital vision that could be implemented in phases, over time. We conducted workshops and interviews to refine a vision of a “dream app” for the company. Then, we designed the app using an iterative, agile approach in which we built and tested the technology in rapid cycles so we could demonstrate it to the client team, get feedback and make adjustments at several points during development and testing.

A Food-Ordering App That Ignites Quick Serve

Now the company can capture valuable data that will help it fully understand its customers’ purchasing patterns and preferences. That, in turn, is enabling the company to develop key performance indicators to measure the app’s effectiveness in meeting company goals, while also gathering valuable feedback from customers on how the app can be improved.

125-store pilot

followed by a company-wide rollout


increase in average check size

Built for success

app will support multiple digital channels