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CONSUMER GOODS

On the Path to Faster Growth and Expansion With Global Cloud


The Challenge

With its legacy platform, an urban bike rental service found it challenging to meet rapidly growing demand and offer rental subscribers high-quality customer service. Bringing new cities onto the program took more than four months, and the costs of maintaining the legacy platform across multiple disjointed installations eroded margins.

The company needed better administrative management, including billing, as well as more insight into subscriber usage patterns in specific markets. Also critical were system availability and support. Finally, all these capabilities had to be available in each newly entered market across Europe and Latin America.


Our Approach

Cognizant developed an end-to-end cloud-based infrastructure solution validated and certified by Microsoft on Microsoft Azure. To maximize automation, we designed the new platform to handle a wide range of core operational and customer processes, including remote station upgrades, remote troubleshooting, bike reservations, subscriptions, invoicing, billing, offline operations, customer service, ticketing and alerts. Each station functions as a sensor, and the system collects real-time data on bike usage based on check-in/out for analysis.

Sustainable Cycling via the IoT and Cloud

This new, first-of-its-kind solution supports multiple rental stations in various cities across two continents. The combination of process automation and the platform’s simple Azure-based architecture drops new market rollout time from four months to two weeks. On-demand infrastructure provides near-real-time scalability and greatly reduces system maintenance costs. A significant upgrade in process automation improves customer service, streamlines operations and reduces costs.

80%

faster rollouts in new cities

16

cities in Europe and Latin America supported


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