The resiliency edge
- Earned trust: It may go without saying, but a company’s single greatest investment in resilience is in the trust it has earned over the years with its employees and customers by being ethical, reliable and transparent, and by putting their needs first.
- Employee-centricity: No business can consistently do its best each day for clients if it’s not also an employee-centric company. In recent quarters, we’ve enhanced our talent management and annual performance evaluation processes to create a workplace where all our employees can feel they belong, all voices are valued and where everyone has the resources to do their best work, inspiring innovation and rewarding contributions.
- Purpose: Customers and employees want businesses to convey their greater purpose, their True North. Last year, we introduced our new purpose: We engineer modern businesses to improve everyday life. Guiding our actions each day, our purpose conveys that while we are a B2B company, the work we do with and for clients helps improve everyday life for billions of people.
As the pandemic has exposed the fragility of the modern world, it has also turned resilience into a new source of competitive advantage. More and more organizations recognize the stark difference between adapting to an existing environment and excelling in an ever-changing one. We’re helping our clients strive for the latter — and are working to do so ourselves.
Brian Humphries is CEO of Cognizant. See full bio.
As the pandemic has exposed the fragility of the modern world, it has also turned resilience into a new source of competitive advantage.