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Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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THE BUSINESS VALUE OF TRUST

Return on Trust – The Digital Economy Imperative

Overview

RETURN ON TRUST

More than half of consumers surveyed are willing to pay a premium for products and services from companies they trust more. However, only 43% of consumers trust companies fully and nearly 40% plan to switch to the competition or to a digital startup due to the trust-issues. The biggest threat to companies today is not from the competition, but from their own ability to win and keep consumer trust as data ethics has become the new purpose for businesses. Companies that view trust not just as privacy, security, or technology issue, but a brand-building opportunity and place consumers before near-term profits and self-interest will be best equipped to sail through the choppy waters of trust-driven business disruption.

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The Business Value of Trust

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WHITEPAPERS

The Business Value of Trust

Consumer trust has become the new battleground for digital success. To...

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WHITEPAPERS

Data Ethics: Return on Trust: The New...

To succeed in today's digital age, companies must think beyond dollars,...

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PERSPECTIVES

Banking in the Digital Era Regaining...

Amid wavering consumer confidence, changing banking behaviors,...

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Business Value of Trust | Cognizant Technology Solutions