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Accelerate Business Growth



Cognizant BigDecisions BizApps is a suite of prebuilt business analytics applications enriched with a multitude of data for deeper insights into business to help organizations uncover endless business opportunities and enable informed decision-making.

BizApps encapsulate Cognizant’s deep domain expertise and years of experience with a diverse client base to design and implement their analytics and information management systems. With these prebuilt analytics applications, you can:

  • Accelerate business decision-making
  • Proliferate and standardize analytics adoption across your enterprise
  • Focus on managing business performance rather than data and IT problem resolution



Device Analytics (nXg dH) is a sophisticated analytical solution that addresses device failure prediction and offers a comprehensive view of device health and performance to improve operational efficiency.

NXG Analytics features predictive analytics, performance efficiency and comprehensive dashboards. The business benefits are improved customer experience, reduced cost of operations, optimized device supply chain and self-healing programs for frequent errors.


Monitoring and social media analytics for proactively identifying opportunities and addressing potential problem areas across a diverse consumer base.

This prebuilt application features comprehensive real-time views of social media feeds, localized sentiment analysis and demographical segmentation analysis. The key values include up-to-the-minute audience engagement data, campaign effectiveness, and brand recall and word association occurrence data. 


This business analytics solution enables automotive enterprises, fleet operators and consumers to better manage their vehicle performance and insurance needs and leverage real-time analytics to optimize operating and maintenance costs.

The highlights of Telematics are advanced analytics, interactive services and an analytics solutions engine. Business benefits include performance efficiency and a wide variety of applications to choose from.


ECPA is a smart analytical product for banking and financial services organizations that enables dynamic segmentation to understand customer preferences and measure their propensity to buy.

The ECPA application include propensity analytics to target customer segments and portfolio monitoring. Key benefits include proper product positioning, better performance monitoring and higher campaign ROI.


Analytics platform that helps executives track their progress on a strategic roadmap with the ability to measure and monitor business performance metrics, providing a consistent and consolidated view of business spanning across various processes and functions.

Banking Pulse features self-service capabilities, scenario modeling and exhaustive KPI cataloguing. The key benefits include reduced efforts on data collection, quick setup of reports and dashboards as well as a reduced dependency on IT.


This application enables clients to prioritize subrogation cases based on their recovery potential, creating value out of the closed claims bucket and improving future open claims recovery performance.

The Subrogation Analyzer provides a 360o view of claim recovery and enhanced productivity and maximized benefits. The business values include case prioritization based on subrogation potential, improved revenue forecasting and limiting revenue leakage.


An intelligent data-driven analytics solution creating enormous opportunities for healthcare companies to improve patient outcomes and more effectively manage costs. For high-risk readmission patients, Health Compass proactively predicts and recommends preventive interventions to facilitate optimized clinical resource allocation.

The highlights of this application include increased care program enrollment, readmission and ER visit prediction, and dashboard, reporting and ad hoc analysis. Business benefits include seamless integration, low cost of ownership, advanced analytical capabilities and optimal utilization.


This business solution for insurers identifies clients, hidden layers of value, reorganizes distribution strategies and provides insights on customer segmentation, customer attrition prediction and detects fraud and money laundering activities.

IValue delivers decisive information—including data on churned customers so that you can reactivate them and faster marketing mix modeling. Key benefits include higher persistency, improved underwriting profits, superior customer satisfaction and maximized channel and agency effectiveness.


Powered by Esri Technology, this strategic agency management tool enables geospatial intelligence (GEOINT) for insurance agency management. This identifies trends and patterns and delivers actionable insights to help outperform competition, discover new clients and reorganize distribution strategies and collaboration, especially between underwriting, claims and actuarial.

Maximus capabilities include a turnkey solution that increases the household reach for insurers, an analytical approach to data enrichment and easy deployment via the cloud. Benefits include higher premiums, improved sales conversion and higher renewal rates.

  • ACE

    ACE is an end-to-end solution for tracking, reporting and predicting risk and fraud related to compliance and ethics across the organization. This holistic solution spans all stages from planning and analysis to data integration, reporting and running analytics, helping life sciences companies successfully navigate complex governance requirements in flexible and cost-effective ways.

    ACE application capabilities include prediction and mitigation, as well as ethics and compliance adherence, and standardization. The key values of ACE include quick onboarding, predictive analytics and compliance monitoring.

  • Clinical Analytics & Reporting (CARE)

    This end-to-end ecosystem for life sciences organizations enables strategic decision-making analytics on clinical operations, patient data, safety metrics and portfolio analysis. The solution provides clinical trial operational metrics that cater to the requirements of remote monitoring teams, data management groups and executive leadership.

    Care features include a rich set of KPIs and prebuilt data models. The business values include more efficient workflows, timely access to information, improved clinical effectiveness, reduced study costs and increased site and staff productivity.

  • Drug Safety Direct

    This is the first market application that works on social listening to address drug and product safety concerns. It focuses on business publicity and outcomes related to high-profile cases in the news, heightened consumer advocacy and increased regulations.

    Highlights of this application include next-generation drug analytics, drug safety analysis, and social media intelligence and analytics. The business benefits are social medial search capability, auto coding for MedDRA and WHO-DR and identifying potential adverse events. Drug Safety Direct is a one-stop solution for current safety signal techniques.

  • Real World Evidence

    Analytical solution for clinical research making use of observational data to generate patient insights, data-oriented proofs of prescribed drugs that help to optimize patient treatment, bring added cost-efficiency and better profit margins.

    Highlights of Real-World Evidence include—democratizing data, a foundation of real-world patient-level data and accelerated business growth through leveraged insights. Businesses will benefit from its better planning and forecasting, improved patient journey insights, measurable outcomes and cost reductions.

  • Sales & Marketing Analytics

    A powerful cloud-based prebuilt BI solution that offers sales and marketing teams, in pharmaceuticals and biotech, a competitive edge through better sales monitoring, success tracking and improved prospect targeting analytics. Insights are drawn from sales performance of products, interactions between sales representative and customers, and KPIs related to specialty and managed markets.

    This full-featured application includes advanced analytics, sales activity monitoring and multi-device access and security. The advantages are increased market agility, better prospect targeting and the scalability that only the cloud can deliver.


Enterprise-wide information ecosystem for managing all data and analytical needs in the retail industry.

The highlights of OneRetail include instant out-of-the-box expertise, guided analytics and a simple, four-click analytics interface. The business outcomes are intelligent omnichannel retail outreach, digital-driven channels and supply chain integration and engaging customers with insightful, optimized retail experiences. 


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Learn more about Cognizant's AI & Analytics solutions.

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