To maximize revenues, you’ve got to keep viewers coming back. Streaming content went mainstream in 2020, and now the key is to monetize investments. By optimizing content value chains to minimize churn, our end-to-end approach opens the door to success. We partner on everything from content and distribution to presentation and growth.
Bart GabrielsHead of Media & Entertainment Belgium, Cognizant
Learn how to reinvent decision-making processes to excite customers and grow revenue by intelligently combining AI technology and human science.READ GUIDEBOOK
The attitudes of Gen Y and Z toward connectivity, content and commerce have altered how brands attract and retain this demographic. COVID-19 has accelerated the need to meet fast-changing demands in real time.READ WHITEPAPER
With some up-front thinking, tight alignment with business objectives, strong data hygiene and careful governance, content organizations can move AI from the sideline to the business core and deliver on the technology’s lofty expectations.
Here are four best practices for media & entertainment businesses to apply when designing a new model for direct-to-consumer operations.
To outperform in tough times, media and entertainment companies must rejuvenate their business, operating and technology models by jettisoning nonvalue-adding activities and reinforcing core strengths that provide sustainable growth, despite funding challenges.
Cognizant was tasked with helping a digital advertising agency improve the click-through and conversion rates for the campaigns it was managing for its end-customers.