At Cognizant Interactive, we believe that truly great content is core to creating experiences that engage audiences and leaves them wanting more. Content brings experiences to life, creating a narrative and shaping every interaction with those that matter. We call these living experiences because they flex and adapt, laddering up to the imagination and down to the transaction. They are constantly evolving.
This is how great content engages people and drives connection. From app to in-store, web to meeting, tweet to video, virtual to augmented to real-life, experiences live (or die) based on how well the content connects—and quenches the insatiable human thirst for entertainment, information and conversation in the moment and beyond.
Find out how Cognizant Interactive creates living experiences and powers the content lifecycle, from concept to commerce, at speed and scale.
Join us and experience Me! The Movie at Booth #543!MEET US AT ADOBE SUMMIT
Hear from Cognizant Interactive client, Sven Gerjets, EVP, Chief Technology Officer at Mattel, Inc. Breakout Session: Tuesday, March 26 at 5:30 p.m. with Donna Tuths, SVP & Global Head, Digital Business Interactive, Cognizant and Louis Marino, Practice Leader, Global Executive Creative Director, Cognizant Interactive.
Hear from Cognizant Interactive clients Brad Jenkins, Marketing CIO and VP, Global Marketing Technology at MetLife, Joe George, Head of Marketing Technology COE at Abbvie Inc. and Sandra Azzollini McKinley, Vice President, Web and Audience Strategy at Cision. Breakout Session: Wednesday, March 27 at 8.30 a.m.
Join Adobe and Cognizant lnteractive's Praveen Chand. Content & Experience Session: Thursday, March 28 from 1 :00-2:00 p.m. with Pierre Tager, Director, Product Management, Adobe and Shankari Panchapakesan, Senior Product Manager, Adobe.
Executive VP and CTO at Mattel, Inc.
Sven Gerjets is the Chief Technology Officer of Mattel, Inc. He is responsible for Mattel’s technology implementation, including shared technology platforms, analytics, software and hardware development and connected products. Prior to Mattel, Gerjets served as Chief Product Officer of n.io Innovation. In 2014, Computerworld recognized Gerjets as a top 100 technology leader. He contributes to WIRED magazine, InfoWorld and CIOReview magazine, discussing topics such as innovation, disruption and technology leadership.
SVP & Global Head, Cognizant Interactive
Louis Marino, Head of Design, North America, Cognizant Interactive
Marketing CIO and VP, MetLife
Brad Jenkins is the VP & Marketing CIO for MetLife, responsible for growing a world-class marketing technology platform and charged with helping teams accelerate customer acquisition, growth and engagement. Prior to MetLife, Brad has held leadership positions in both marketing and technology with Fortune 50 companies. Brad is a member of the Raleigh start-up incubator, an NCSU-affiliated angel investor group, and a mentor in the TechStars start-up accelerator.
Head of Marketing Technology COE, Abbvie Inc.
VP, Web and Audience Strategy, Cision
Practice Leader, Digital Marketing and Content Platforms, Cognizant Interactive
Director, Product Management, Adobe
Senior Product Manager, Adobe
To demonstrate all-in creative, strategic, production, post-production and distribution services for a 360-degree, 24/7 world—using the Adobe Creative Suite—Cognizant Interactive offers all Adobe participants a one-of-a-kind booth experience. Visit Booth #543 at Adobe Summit to create your very own, personalized, shareable movie trailer.
Founded in 2010, Mustache is widely recognized for its expertise in both short- and long-format video development, including full-service social and integrated campaigns across a range of industries, including tech, tourism, beauty and television marketing.
Digital content, dominated by video, is core to how people experience brands, and the need for brands to adapt to the shifts in content consumption requires a new way of communicating. Mustache adds end-to-end concept development, video and social content production and distribution capabilities to Cognizant Interactive’s existing digital, print, email and web capabilities.
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