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The paradigm shift in business models, driven by pervasive information and digitalization, necessitate the need for using 'data' as a competitive differentiator. A data-driven test & learn approach to innovation is required. Techquarium, an information science ecosystem, empowers businesses to conduct new ideation through innovative experimentation. Techquarium can help leapfrog your business ahead of competition and assist you in your digital transformation through business and technology accelerators that are backed by world-class labs providing seamless technology experience to the users.
Introduction of Loyalty Card program for a Leading Retailer – For a leading supermarket chain, Cognizant ingested data from social media sites into Techquarium and generated previously unknown insights. Subsequently, Cognizant recommended the retailer to launch a new loyalty card program for one of their product lines. The value demonstrated through Techquarium helped generate a new revenue stream.