Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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2017

Cognizanti Volume 10, Issue 1

Learning from Those Leading with Digital

This edition of Cognizanti gets real personal by highlighting digital transformation stories penned by senior business leaders representing Deutsche Telekom, UBS, Levi Strauss & Co. and Anthem Inc.

COGNIZANTI ARTICLES

The First Word

Illuminating the Digital Journey Ahead

By Reshma Trenchil

Digital revenues will double between 2015 and 2018, according to our recent study, and slow-movers are already paying a heavy Laggard Penalty. Here are some insights into what it will take to succeed with the work ahead.

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Telecommunications

Dial Tone Goes Digital

By Dr. Christian von Reventlow

Deutsche Telekom is reshaping its business to compete in a fully digital world in which consumers expect persistent and free connectivity, with or without a mobile device.

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Banking and Financial Services

Digital: More About Business than IT Change

By Herb Wildhaber

For UBS, digital is driving a business transformation that puts the client front and center and equips all employees with the tools and skills to advance that objective.

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Commentary

Just Because It’s Digital Doesn’t Mean It’s a Success

By Gary Beach

To more effectively navigate their digital journeys, CIOs need to blend new approaches with some old-school thinking that is gaining new relevance today.

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Retail/Consumer Goods

How Digital Is Reinventing Levi Strauss & Co.’s IT Business Model

By Roland Paanakker

The blue-jeans pioneer is turbo-charging business processes by applying new management structures and digital technologies to match the pace of selling directly to consumers.

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Health Insurance

Consumer-Centric Transformation at Anthem: Digital and Then Some

By Meg Rush

The digital journey requires more than the latest technology; equally important are timely and targeted customer research, tight business and IT alignment, and a passion for delivering a great consumer experience.

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The Last Word

And Now for the Hard Work

By Bruce J. Rogow

Senior business and IT leaders ‘get it’ that they must enable their enterprises to take advantage of digital opportunities. Their frustration lies in how to make that happen – and when they will see a material return.

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