Digital revenues will double between 2015 and 2018, according to our recent study, and slow-movers are already paying a heavy Laggard Penalty. Here are some insights into what it will take to succeed with the work ahead.
Consumer-Centric Transformation at Anthem: Digital and Then Some
By Meg Rush
The digital journey requires more than the latest technology; equally important are timely and targeted customer research, tight business and IT alignment, and a passion for delivering a great consumer experience.
Senior business and IT leaders ‘get it’ that they must enable their enterprises to take advantage of digital opportunities. Their frustration lies in how to make that happen – and when they will see a material return.